Join Jake and Gino as they sit down with Peter Roisman, the co-founder and CEO of Rev, a property technology company revolutionizing multifamily leasing space. With over 30 years of entrepreneurial experience (including scaling nearly 200 ambulatory surgery centers), Peter brings a fresh, data-driven, and empathetic perspective to one of real estate’s most overlooked areas: leasing.

In this episode, Peter shares how Rev uses 1,000+ data points, secret-shopper insights, and AI-powered training modules to upskill leasing agents and boost net operating income (NOI). They discuss why leasing agents are often the least trained yet most essential team members, the real difference between managing and leasing, and how to create a Chick-fil-A-level customer experience on your property.

What You’ll Discover:
• How Rev is “revving up” the multifamily industry
• The transition from surgery centers to property technology innovation
• The need for comprehensive leasing training and secret shopper audits
• Sales fundamentals and leadership in property management
• The impact of COVID and labor market challenges on leasing
• Integrating maintenance for a superior resident experience

Guest Links & Resources:
Rev Website: https://www.rev-leasing.com/

Chapters:

00:00 - Introduction  

01:25 - Rev & the Transition  

02:34 - Why Multifamily  

07:10 - Scaling Problems: From Greystar to Your 50-Unit Building  

12:56 - What Makes a Rock-Star Leasing Agent  

14:25 - Why You Should Invest in Leasing (Not Fear It)  

19:10 - The Leasing Agent Trap: Promoting Without Leadership Skills  

21:14 - Breaking the Cycle of Hiring Underperformers  

24:12 - Pricing, Concessions, and Protecting Your NOI  

25:06 - How Better Leasing Leads to Better Lending  

28:50 - Missed Opportunities: Garbage, Bad Tours, and No Upsells  

33:37 - Final Thoughts, Tech + AI, and the Future of Leasing  

35:24 - Gino Wraps it Up  

We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/