Jade Beguelin, co-founder of the iconic skincare brand 4AM Skin, joins The Gen She Podcast to share her journey from working long hours in finance to launching her successful skincare brand that caters to busy individuals seeking a simple yet effective routine. We dive into the founding story of 4AM, which began with Jade's search for a minimalist skincare routine that could keep up with her demanding schedule.

Jade discusses her unconventional path, transitioning from working on a derivatives trading desk at JP Morgan, to gaining startup experience at a growth marketing agency, before finally taking the leap to work on 4AM full-time. She offers advice on knowing when it's the right time to leave a corporate job to pursue entrepreneurship.

Jade also shares valuable insights on building a brand with limited funding and resources. She drops all the scrappy tactics that have fueled 4AM’s profitable growth - from leveraging her own 150K+ TikTok audience to drive sales to hosting a star-studded launch party with 818 Tequila on an impossible budget.