In this episode, Kevin Daisy sits down with the king of legal radio Gary Sarner of ROI 360 Plus to reveal why branding still dominates the legal marketing landscape. Gary breaks down the power of radio advertising, the misconception that “no one listens to radio anymore,” and how consistent brand storytelling helps law firms win trust long before prospects ever walk through the door. They also dive into building lasting relationships at legal conferences, improving client communication, and why compassion, not just winning, should be at the core of every law firm’s message.