Not everything needs a comms plan, and not every comms plan needs to be extensive.

On this week's episode of the Less Chatter, More Matter podcast, we explain away how you can easily outline and specify your comms before you even start. In fact, we share three essential questions every communicator should ask before crafting their messages.

We all have busy schedules and information overload, meaning both communicators and audiences have little time for unclear, over the top or irrelevant messaging. 

By taking a few moments to consider these key questions, you can ensure your communication is clear, engaging, and effective—without the need for a full-blown comms plan. So, why wouldn't you spare yourself the workload and listen in for our simple three questions?

Links mentioned in this episode:

• Less Chatter, More Matter - Mel’s book
• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

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In this episode of Less Chatter, More Matter, Mel Loy chats with personal branding and career expert Petra Zink about why your reputation, and your personal brand, is your most valuable asset—especially in today's digital-first world.

Petra shares why personal branding is more than just self-promotion—it's about shaping the perception others have of you. She explains how a strong personal brand can help you stand out in a competitive job market, future-proof your career, and attract new opportunities.

Key takeaways include:

• If you can't be found, you can't be considered—your online presence matters more than ever.
• Go beyond job titles and tasks—focus on the value you bring and the impact you make.
• Content pillars matter—define your expertise and share insights that are relevant to your audience.
• Overcome self-promotion fears—think of it as curating conversations, not just talking about yourself.
• The rise of YouTube and owned content—why long-form content and email lists are key to a sustainable brand.

Whether you're job hunting, building a business, or positioning yourself as a thought leader, this episode is packed with practical strategies to help you take control of your personal brand.

Links mentioned in this episode:

• Petra's company: Impaccct 
• Petra's LinkedIn
• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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In this episode of Less Chatter, More Matter, we answer a key listener question: "What is a quick framework for companies to adopt AI into the workforce?"

Now, this one is a particularly interesting episode as we chat about the new challenges that accompany the hot topic of Artificial Intelligence, alongside what it means for workforces around the world.

We dive into a 3P framework to help you foster adoption across your organisation, and we give you some pretty fantastic steps on breaking down the process in a way that’s manageable - for everyone.

Tune in to hear how communications professionals can lead the charge in integrating AI responsibly and effectively.

Links mentioned in this episode:

• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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In this episode of Less Chatter, More Matter, we dive into the challenge of encouraging people to volunteer, particularly on initiatives that rely on community support. We respond to another Topic in Ten question from one of our listeners about how to get more volunteers involved without resorting to nagging or threats. 

We share six evidence-based strategies to inspire action while mphasizing the importance of experimentation to find what resonates with you and your audience best.  

So, get into this short and snappy episode to get an understanding on how you can use science to make people give a sh*t!

Links mentioned in this episode:

• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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Welcome back to Less Chatter, More Matter: The Communications Podcast and we are back, starting 2025 off strong with our newest Topic in Ten: How do I get more engagement on LinkedIn?

This week, we’re diving into a big one: How do I get more engagement on LinkedIn? Whether you’re looking to enhance your personal profile or boost a company page, we've got some pretty useful tips to help you grow your audience and foster meaningful connections.

Next week, we’re wrapping up our Topic in 10 series with another hot topic before diving back into our regular programming in February. So stay tuned, and get listening to our latest short and snappy Topic in Ten!

Links mentioned in this episode:

• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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Team... we did it. Not only are we bringing in a new year, hitting the big 2025, but we're at 100 episodes of the Less Chatter, More Matter podcast and honestly, what a ride!

With our episodes now hitting the triple digits, it's no surprise that we're using this 100th episode to review and revisit some of the coolest interview learnings we had on this journey to 100 - with tonnes of amazing and intelligent folks joining us along the way.

From building business acumen to mastering the art of simplicity in communication, we've got ten key takeaways and tips that every communicator looking to up their game can use in the new year.

Whether you’re a long-time fan or tuning in for the first time, this celebratory episode is packed with golden nuggets of wisdom. Dive in and let us know your favourite moment from the past 100 episodes!

Podcasts mentioned in this episode:

• Episode 97: The inside scoop on internal communications (ft. Sia Papageorgiou)
• Episode 95: Inclusive communications: how and why you should do it (ft. Matisse Hamel-Nelis)
• Episode 92: How we can leverage political communications techniques in our comms (ft. David Imber)
• Episode 91: Top tips on becoming a confident public speaker (ft. Julian Mather)
• Episode 85: The key skills communicators need to develop for the future (ft. Ross Monaghan)
• Episode 81: A case study on how to communicate globally (ft. Cassandra Thurston)
• Episode 71: How improv can enhance your comms skills (ft. Mandy Plumb)
• Episode 68: How to make the complex, simple (ft. Kate Norris)
• Episode 57: The power of leadership communication (ft. Prina Shah)
• Episode 49: How to not be boring when you run workshops (ft. Leanne Hughes)

Links mentioned in this episode:

• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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We’re back with our Topic in Ten mini-series of the Less Chatter, More Matter podcast and this week, we’ve answered your burning question around whether we are surveying people too often.

In fact, more specifically, we’ve given a tonne of top tips on the creative ways we can gather meaningful feedback from dispersed groups in sometimes non-traditional methods. 

We’ve shared five practical and creative alternatives to traditional surveys, while reinforcing the importance of collecting data you’ll actually use and showcase, without overwhelming your audience. 

Interested? Listen in to make sure your participants’ voices are heard. Make sure to submit your own questions below, too!

Links mentioned in this episode:

• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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Welcome to our very fancy, new podcats mini-series: Topic in Ten, where we tackle your very own submitted communications questions or dilemmas in ten minutes or less.

In this first episode of our new mini-series, we answer your question: "How can we get people to actually read our transformation program newsletter?"

We explore the pros and cons of newsletters as a channel, we look at the why behind newsletters, and we also give five actionable tips on making your newsletter fresh, readable and enticing for your audience. All in just ten minutes!

Get listening in and don't forget to submit your very own questions using the link below.

Links mentioned in this episode:

• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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In this episode, we interview Sia Papageorgiou, the managing partner of the Centre for Strategic Communication Excellence, to talk about the progress and ongoing challenges in the field of internal communication.

We also discuss a recent report by the Centre and Haiilo, which highlights the need for internal communication professionals to gain a strategic foothold and become more integrated into executive decision-making.

Sia shares her experiences, the importance of measurable objectives, professional development, and the potential of AI in transforming strategic communication. So, jump in this week to chat all things internal comms!

Links mentioned in this episode:

• Sia’s LinkedIn
• Read the report here
• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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In this episode of the Less Chatter, More Matter podcast, we discuss six crucial trends that communication and change professionals need to anticipate in 2025.

Through these trends, we showcase what it could mean for a comms pro leading into 2025, and how you capitalise on these trends to ensure you're hitting the mark. We also provide strategic advice on navigating these challenges, alongside some handy tips on what you need to make sure you steer clear of.

This episode aims to equip comms folks with insights and strategies to stay ahead and thrive in the evolving communications landscape.... especially as the time begins for strategy prep leading into the new year!

So, jump in and get your top 6 trends to stay aware of as you start to prepare for the new year!

Links mentioned in this episode:

• Topic in Ten - have your say!
• Template packs
• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

Say hi!
Follow me on LinkedIn
Find out what I'm up to Instagram
Check out my website
Ask a question