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In this Australian Business Podcast episode, your host Zara McGuffie sits down with Tara Jarrett, co-founder of @Pilates, to unpack how their 24/7, tech-driven business model disrupted the fitness industry, with a leaner and highly profitable ROI.
– The genesis of @Pilates and its unique business model
– How to prioritise technology for a more profitable business
– How tech-driven, instructor-free classes lead to a more personalised experience
– Their left of field launch strategy that drove rapid growth
– How maximising asset utilisation and minimising 'dead time' drives profitability
– Tara's outlook on the future evolution of the fitness industry and technology's role within it
Resources for this episode
– @pilates website
– Meet with Tara
– Ask a question (select the Business podcast)
Rask Resources
Inflection community: https://community.rask.com.au
All services: https://bit.ly/R-services
Financial Planning: https://bit.ly/R-plan
Invest with us: https://bit.ly/R-invest
Access Show Notes: https://bit.ly/R-notes
Ask a question: https://bit.ly/R-quest
Learn more about your ad choices. Visit megaphone.fm/adchoices
By RaskIn this Australian Business Podcast episode, your host Zara McGuffie sits down with Tara Jarrett, co-founder of @Pilates, to unpack how their 24/7, tech-driven business model disrupted the fitness industry, with a leaner and highly profitable ROI.
– The genesis of @Pilates and its unique business model
– How to prioritise technology for a more profitable business
– How tech-driven, instructor-free classes lead to a more personalised experience
– Their left of field launch strategy that drove rapid growth
– How maximising asset utilisation and minimising 'dead time' drives profitability
– Tara's outlook on the future evolution of the fitness industry and technology's role within it
Resources for this episode
– @pilates website
– Meet with Tara
– Ask a question (select the Business podcast)
Rask Resources
Inflection community: https://community.rask.com.au
All services: https://bit.ly/R-services
Financial Planning: https://bit.ly/R-plan
Invest with us: https://bit.ly/R-invest
Access Show Notes: https://bit.ly/R-notes
Ask a question: https://bit.ly/R-quest
Learn more about your ad choices. Visit megaphone.fm/adchoices

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