Monetizing your knowledge by creating and selling digital products is not as easy as the experts make it out to be. I want to share with you my own experiences and how I view setbacks as a painful but necessary step to find success in order to inspire you to continue your digital entrepreneurial journey as I am continuing mine.

Key Highlights

[02:28] My pre-launch survey

[03:42] How I Define Digital Entrepreneur

[05:03] The Social Media Marketing Buffet

[06:25] You Are What You Tweet

[07:44] What I've Learned In The Process of Launching Digital First

[08:08] Why You Need Data

[10:40] It's Not About the Follower Count

[12:51] Cohort-Based Learning

[16:30] Why I Like Taking Funnel Approach

[20:12] The Kind of Mindset I Want You to Have

Notable Quotes

• This is the social media marketing buffet. We have appetizers, we have main dishes, we have desserts, we have drinks, and everybody is going to consume things slightly differently. And I think when it comes to education, we've seen this democratization of things of choices that people have.
• I consider myself sort of the Doctor of digital, like whatever pain whatever suffering whatever illness you have, let me find the digital marketing cure whether it's, you know, digital, social content, influence what have you.
• You need to do it to learn it. No matter how much you visualize things or create plans, it's going to come down to the data.
• What I realized is if you're going to do something, you need to be in it for the long haul. But if you're going to cut it short, you cut it short.
• So one learning is, even if you think you fail, because you set yourself up for failure by thinking that you are going to get these big numbers based on a big following. The numbers of followers don't really count, obviously, yes, they give you a platform. But you can convert 10% of a 100 person community, or convert 1% of a 100% community. And the results are going to be very different.
• It's not the follower count. It's the relationships that you have with the people that at the end is going to propel your business.
• It's not about getting the seven figures, or six figures or whatever the number ASAP. It's about longevity. And it's about deepening the relationship with my biggest fans. And those are the ones investing in me.
• If you really want to become a digital entrepreneur, you want to become part of this creative economy. You need to find a way to make it work.
•  You're going to fail nine times you're going to learn and when you succeed the 10 time it's going to be all for the better.

Links Mentioned:

• Maven Survey
• Episode 270

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com