How to Market Your Horse Business with Denise Alvarez

Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond


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Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores?

We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio.

What started as a tack shop 17 years ago, Amy has built into a thriving Western apparel store with FOUR storefronts in one town. And people drive miles and miles just to come to their shop. Not to mention the engaged online community they’ve built as well.

How does she do it? Amy’s the first to say she didn’t do it all by herself. You’ll hear it all in this honest and authentic episode.

P.S. If you’re not a brick-and-mortar shop, there is still PLENTY you can learn from Amy’s entrepreneurial experience and wisdom.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/140

FREE Goal Setting Cheat Sheet → Stormlily.com/goals 

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session

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How to Market Your Horse Business with Denise AlvarezBy Denise Alvarez

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