182 - I know it's nice to think you can just put up a website, post a few times on Instagram and get found by tons of clients. 

I sure wish it was that easy. 

It isn't. You have to actively market your pet photography business to get found. 

One of the best ways to do that, according to Zoe Hiljemark, is local PR. 

Public relations. AKA earned media.  

We're talking about getting your name and work out there in your community through local news media, from newspapers to TV stations and social media influencers. 

Zoe specializes in public relations and marketing for professional photographers, helping people like you be highly visible and have a thriving business … with lots of clients! 

Zoe is my guest on today's podcast and we are talking about leveraging your story, the universal appeal of pets and your amazing images to get some buzz. 

What to listen for 

4:31  The moment Zoe realized the importance of professional photography 

14:08 How to determine your "hook"

20:13 Why there's no time like the present to get earned media 

30:20 Who to send your pitch to 

35:43 The press release isn't dead but … 

42:33 Thinking beyond traditional news media 

Guys, getting your story into local media outlets helps establish you as an expert in your field. A feature in the local newspaper or lifestyle magazine can do wonders to showcase your knowledge and skill as a pet photographer. 

You build trust within your community and get the attention of potential clients. 

Make sure you listen to this episode with Zoe and find the confidence to put yourself out there. 

People love pets. People will love your work. People will love you. But they need to know about you first. 

Where to find Zoe

• ZoeHiljemark.com
• A free press release template and other freebies
• PR-Savvy Photographers Facebook Group 
• Instagram

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business?  Elevate helps you do just that.
• Check out our recommended gear and favorite books.