Do download numbers matter? Juleyka Lantigua-Williams doesn't think so. There's a better metric for gauging your podcasts success and she has the study to prove it.

Key Links:

•Juleyka Lantigua-Williams of Lantigua Williams & Co

•Article: https://soundsprofitable.com/update/podcasting-metrics-meaningful-----

Do you know how to access your podcasts listen-through rates?

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Bryan: Metrics, the emperor's new clothes, and downloads. That's what we're talking about this week on Sounds Profitable with me, Bryan Barletta.

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I've talked with you before about how the way we study podcast metrics need to evolve and change. I wrote an article on the topic all about making them more meaningful in that article. I've talked about Juleyka Lantigua Williams who wrote an awesome piece for Nieman lab discussing better ways to gauge metrics.

She was kind enough to come on the show and talk with me about her thoughts on the ways we should be measuring success.

(transitions to interview)

Thank you so much for being here. I'm really excited to have you here. We wrote an article a little while back, and one of the main focuses was about not just looking at downloads, looking at other metrics.

And, you know, you wrote like a really killer article for Nieman labs, something I wasn't super familiar with. When I kicked off Sounds Profitable. So I want to try it over, like tell everybody a little bit about your article and demon labs and unlike what your goal was with that. Sure.

Juleyka: Well, thanks for having me.

I love talking shop with you. You're really smart. And you're funny. Uh, so I genuinely believe, and I think now through the course of four years have actually proven that the download is kind of useless as a measure of success. I think you agree? Yeah. Podcasting agree. It's like the emperor has no clothes kin...