In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the floral industry or have decades of experience, chances are you’ve undervalued your time and talent at some point.

Jen shares the honest truth about what she’s seen in coaching florists across the country: underpayment is rampant. But it doesn’t have to be your story. Learn how to shift your mindset, structure your business for profit, and finally start paying yourself what you deserve—consistently.

What You’ll Learn:
💵 Why so many florists aren’t paying themselves (and what to do about it)
🌼 The mindset blocks that keep creatives under-earning
📈 How to prioritize profit and value your time
💡 The first step to becoming a paid CEO in your business
👩‍💻 Why paying yourself is the foundation of sustainability

Timestamps:
[00:00] Welcome and gratitude for the rebrand feedback
[01:30] Why it’s time to talk about money
[02:00] The hard truth: many florists aren’t paying themselves
[03:00] Common patterns Jen sees in her coaching clients
[04:30] How undervaluing your time hurts your business
[06:00] First steps to changing your money mindset
[08:00] Building systems that prioritize paying you
[10:00] Invitation to join the Floral CEO Mastermind

Quotes to Share:
💬 “If you’re not paying yourself, you don’t have a business—you have an expensive hobby.”
💬 “You deserve to make money doing what you love. Period.”
💬 “Being a CEO means making sure YOU get paid first—not last.”

Resources & Links:
🌿 Join the Floral CEO Mastermind
📲 DM Jen on Instagram @‌thefloralceo
📝 Share your story and leave a review to help more florists step into CEO mode

Call to Action:
Ready to stop underpaying yourself and start running a profitable floral business? Tune in, take notes, and take action. Join Jen inside the Floral CEO Mastermind for the support and systems you need to grow a business—and a life—you love.