Becoming a Cut Flower Grower

Let's Talk About PRICING (Part 2): How I Actually Did It In Year 1, Plus Plant Profile: Craspedia


Listen Later

Hello, it's Friday 13 February 2026. Are you superstitious about Friday 13th?! I hope it was a good day for you.

In this episode I continue talking about pricing. I talk about how I did it in 2025 as a year 1 grower including the market research I did and the places I hunted for prices, how I worked out my costs of production (and what I didn't record) plus I share with you what this actually meant when I grew my Cosmos last year. I contrast my Cosmos data with that of my Hazel, which I didn't have to touch except when harvesting.

I also reflect on my new attitude to pricing in 2026 and what I'll be focusing on when selling. I've also included a tip that I try to use that I learnt from other trades/businesses, which may be of help. 

In part 2 I continue my Plant Profile series by talking about Craspedia globosa. It's a super-cute and highly desirable flower that sold really well for me. I'm sharing what I've learnt about this plant and how I grew it in 2025. Please come back and join me for the next episode - you're always very welcome. 

Connect with me

If you like what you hear, please follow/subscribe to this podcast so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you enjoy this episode, please take a minute to leave a review because it really does help more cut flower-lovers just like you to find the podcast. 

Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. And you can find my website at www.henhillcutflowers.co.uk.

Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then. 

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Becoming a Cut Flower GrowerBy Lydia Watson

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