Let's Talk Loyalty

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV.

Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit!

In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned from some of the most inspiring leaders in loyalty. This is a celebration of connection, storytelling, and the power of loyalty in action—live and unfiltered!

Show Notes:

1) Amanda Cromhout

2) Carly Neubauer

3) Truth Loyalty

4) Elevate Loyalty

5) OneTapGroup

6) Amanda's Episodes

7) Carly's Episodes

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV.

MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands.

Maxol introduced a new mobile loyalty app in 2022 that integrates a digital loyalty program FuelPay, a carbon offset program, and loyalty offers centered on ROSA coffee and its car wash business.

This interview with Brian Donaldson, CEO Maxol Group looks deeply into the strategic vision for customer loyalty held by MAXOL and will give you an insider’s view of why customer loyalty is important to the C-Suite.

Hosted by Bill Hanifin

Show Notes:

1)Brian Donaldson

2) MAXOL

3) Paddy Mayne: Lt Col Blair 'Paddy' Mayne

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV.

Join us with Dustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers.

Hosted by Lisa Brightwell

Show Notes:

1) Dustyn Smith

2) Luke Cann

3) HEMOdata

4) Book Recommendation: The ONE Thing

5) Book Recommendation: Business Stripped Bare

To mark the 25th PAYBACK anniversary, we are delighted to show you once again our interview with Berni Brugger, CEO of the PAYBACK Group.

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV.

PAYBACK is an award-winning customer loyalty program which began in German twenty-five years ago, and now operates in multiple countries worldwide.

The business is part of the American Express Group and it also operates as a multi-channel marketing platform and TECH company.

When it comes to coalition loyalty, the PAYBACK programme is undoubtedly one of the best in the world.

Today, the program boasts over 700 partners, 35 million customers and 16 million app users. The new major partners Edeka, Netto and Sparkassen have now successfully become partners. I hope you enjoy my conversation with Bernhard Brugger from PAYBACK.

Hosted by Paula Thomas

Show notes:

1) Berni Brugger

2) PAYBACK Group

3) Edeka

4) Netto

5) Marktkauf

6) Watch the full video interview at www.Loyalty.TV

This episode is also available in video format on www.Loyalty.TV and on our Youtube channel.

In today's episode Mariana Fonseca Medina shares how Walmart Mexico & Central America builds customer loyalty through everyday low prices, the right assortment, convenience, and deep customer insights—without traditional points programs. Learn how omnichannel shopping, financial services, telco solutions, health offerings, and AI-driven CRM create trust, relevance, and habitual engagement with customers.

Hosted by Bridget Blaise-Shamai

Show Notes:

1) Mariana Fonseca Medina

2) Walmart Mexico

3) Walmart Pass

4) Think Again

5) Mindset

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish and this episode was recorded live.

Bienvenidos al panel de Customer Loyalty. Hoy queremos elevar la conversación: la lealtad no es puntos, cupones ni cashback; es una ciencia y un arte con metodología que genera conocimiento del cliente y rentabilidad. Debatiremos la tesis: la lealtad de las marcas a sus clientes no es un tema de marketing; es un factor fundamental de generación de EBITDA. Comúnmente las empresas confunden los programas de lealtad como generadores de costos y gastos y pocas veces tienen la visión de que pueden ser una fuente de ingresos incrementales para el negocio. Para llegar a este conocimiento, es necesario desmitificar varios preceptos incorrectos que existen en esta materia. Se requiere tener una estrategia clara para que el diseño del programa cumpla con la encomienda de ser un centro de ingresos y no de costo.

Nos acompañan tres expertos que han diseñado, implementado y operado programas de lealtad reales: Fernando Jiménez, Carlos SanRomán y Raziel Rocha. Vamos a explorar variables financieras, gestión eficiente del pasivo, gamificación, efecto “loyalty currency”, redención y cómo llevar un programa al siguiente nivel, entre otros temas.

Hosted by Alex Saul.

Show Notes:

1) Fernando Jimenez

2) Carlos SanRomán

3) Raziel Rocha

4) The Business of Expertise – David C Baker

5) Carlos SanRomán: Loyalty Programs Currency Effect – Evert De Boer / Xiao Yao Chin

6) Freedom from the Known– J. Krishnamurti

This episode is also available in video format on www.Loyalty.TV and on our Youtube channel.

South Africa is home to one of the world’s most mature and competitive loyalty markets, particularly in retail banking. In this episode, Dharmesh Bhana, Executive of Loyalty & Rewards at Nedbank shares the 20-year evolution of the Greenbacks programme,its transformation into a bank-wide loyalty initiative, and how it has been performing since its latest re-launch early last year.

Hosted by Amanda Cromhout

Show Notes:

1) Dharmesh Bhana

2) Nedbank

3) Greenbacks programme

4) The Remarkable Rocket

5)#120: Innovative Ideas Driving Banking Loyalty in South Africa

This episode is also available in video format on www.Loyalty.TV and on our Youtube channel.

Loyalty Methods was last on our show almost two years in late 2023, when they described themselves as “Loyalty’s Best Kept Secret” .

Right now, they are successfully powering some of the industry’s MOST engaged loyalty programs including 7-Eleven’s 7 Rewards, MGM Resorts & Casinos, Western Union, BP USA and Speedway, among others.

Chris Sandstrom, Vice President of Sales and Marketing at Loyalty Methods, and CEO and CTO Emil Sarkissian, join us to share some of their unique strategies which have allowed them achieve this incredible client list.

They also share their outlook on AI and some exciting insights on what the future holds for Loyalty Methods now that "their moment has come".

This episode is sponsored by Loyalty Methods.

Show notes:

1) Loyalty Methods

2) Emil Sarkissian

3) Chris Sandstrom

4) First, Break All the Rules (Book)

5) Winning (Book)

This episode is also available in video format on www.Loyalty.TV and on our Youtube channel.

Jitendra Jain is VP PRISMA EMEA for Marriott Bonvoy.

PRISMA stands for Partnerships, Revenue Operations, Insights, Strategy Marriott Bonvoy & Analytics.

Marriott Bonvoy is the largest hospitality loyalty brand in the world with 248 million members. Two out of three stays are loyalty members at Marriotthotels worldwide. Marriott Bonvoy has an impressive ecosystem of partnerships, as well as a rational-based customer value proposition, coupled with tying emotional loyalty into members’ lives through its Moments platform.

Hosted by Amanda Cromhout

Show Notes:

1) Jitendra Jain

2) Marriott Bonvoy

3) Co- Intelligence

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway.

It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia.

Like many airlines, the SAS Group has made significant changes to its corporate structure over the years and particularly this year to its global alliance strategy.

SAS was one of the original founding members of the Star Alliance in 1997 which it left on 31 August 2024 and it then joined Skyteam the very next day on September 1st 2024! It’s an incredible story.

Joining us to share some insights on their loyalty program and some recent award-winning loyalty-led campaigns is Olivia Wasniewski, who is the Head of the EuroBonus Program operated by SAS.

Show notes:

1) Olivia Wasniewski

2) SAS Group

3) SAS EuroBonus

4) Watch the full video interview for free