In this episode of Social Media Decoded, Michelle Thames breaks down the rise of ragebait content and asks the real question most marketers avoid: does it actually build brands, or just inflate engagement? Drawing from years of experience in marketing, visibility, and personal brand strategy, Michelle explains why ragebait works, when it hurts your credibility, and who should avoid it altogether.

This episode helps entrepreneurs, creators, and business owners understand how to stand out without sacrificing trust, authority, or long-term growth.

Why clarity and positioning matter more than attention

Strategic visibility outperforms short-term virality

Brands focused on long-term growth and trust

If you want support building visibility that attracts aligned clients instead of just attention, join the Collective for ongoing strategy, feedback, and proximity. https://michellethames.com/elevate-and-empower-collective

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