Leveling Up with Eric Siu

In this episode, Eric dives into how AI agents are transforming modern marketing operations. He reveals the 12 specialized sub-agents his team uses to automate SEO, CRO, email, paid ads, webinars, PR, partnerships, analytics, and more—allowing marketers to focus on high-level growth and strategy. Discover how these agents streamline workflows, boost revenue, and create a truly AI-driven marketing engine.

Key takeaways

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In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you’re a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering these reliable, high-impact techniques that deliver results no matter what’s trending.

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(00:00) Why “boring” marketing always wins

(02:16) In-person events and building connections

(07:10) Webinars and digital lives for lead generation

(11:55) Email marketing, direct mail, and high-ROI tactics

(17:20) Short-form, organic, and podcasts for modern reach

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS  

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial  

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES  

Growth Newsletter: https://levelingup.beehiiv.com/subscribe  

Ubersuggest: https://www.ubersuggest.com/  

Answer The Public: https://www.answerthepublic.com/

In this episode, Eric shares how AI agents are already reshaping his workflow by automating tasks and unlocking more time for strategic, high-impact work. From recruitment and lead generation to outreach and meeting prep, he breaks down practical examples of how agent-based systems enhance team productivity and redefine the future of work.

TIMESTAMPS

(00:00) Building a Foundation of AI Agents

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

FREE RESOURCES

Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

I sit down with Flo Crivello, CEO of Lindy, to talk about how AI agents are transforming workflows, saving hundreds of hours, and opening new growth opportunities. We cover everything from automating LinkedIn engagement to building agents that handle SEO, influencer marketing, and even team management. If you’re serious about the future of business and marketing, this conversation will show you what’s next.

Chapters:

00:00 Keeping the top 20% of marketers

02:00 What Lindy does and why it matters

03:15 Automating viral LinkedIn posts

06:00 Natural language workflows explained

10:00 Scaling content with AI agents

14:00 Finding influencers with AI

17:30 Building agents for personal productivity

20:00 How to use AI memory in workflows

23:00 Why companies need an AI czar

26:00 Turning meetings into content

30:00 Remote vs in-office for creativity

34:00 Final thoughts on AGI

How to Connect

IG:   / ericosiu   

X:   / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI is changing the SEO game, and the smartest marketers are already taking advantage. In this video, I walk through AI SEO as a cost-effective way to boost performance, how AI is reshaping optimization, and why YouTube content ideas and A/B testing matter more than ever. I also dive into the future of SEO where AI sits at the center of digital marketing.

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👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

If you’re not running Snapchat Ads right now, you’re leaving money on the table.

In this episode, I break down why Snapchat is still one of the most affordable and effective platforms for reaching Gen Z and millennials—and how you can start driving real ROI today. From setting up your ad account and Snap Pixel to building high-converting creatives and scaling campaigns, I’ll show you exactly how to leverage Snap’s platform without blowing your budget. Plus, I’ll share how to claim bonus ad credits so you can test risk-free.

Whether you’re new to paid ads or looking to diversify beyond Meta and TikTok, this is your step-by-step guide to running profitable Snapchat Ads.

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How to Connect:

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

If you’re not exploring ChatGPT-5 use cases right now, you’re already falling behind.

In this episode, I break down six insane ways ChatGPT-5 is transforming business—from autonomous multi-step agents to deep research, workflow automation, and custom AI teammates. You’ll see how these tools can plan travel, absorb massive knowledge bases, integrate with your live business data, and even create specialized sub-agents for SEO, finance, and more.

Whether you’re running marketing campaigns, streamlining operations, or scaling a company, this is where the biggest opportunities are right now.

(00:00) Six ChatGPT-5 Use Cases That Will Make You More Money

How to Connect:

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

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If you’re not building AI employees right now, you’re already falling behind.

In this episode, I break down how I built six AI employees in less than an hour—and why this is going to change the way we work. I’ll show you how these agents can handle content repurposing, SEO, and even parts of your workflow so you can stay focused on the highest-leverage tasks. Using tools like Cursor and Claude Code, I’ll walk you through how to actually set this up and where the real opportunities lie.

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(00:00) Introduction to AI Employees

(02:15) The Future of Work with AI

(05:30) Setting Up Your AI Command Center

(08:45) Creating Sub-Agents with Claude Code

(12:00) Leveraging AI for Content Repurposing

(15:20) AI in Marketing and Recruitment

(18:45) Real-World Success Stories

(22:00) Conclusion and Next Steps

How to Connect:

IG: / ericosiu

X: / ericosiu

👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

The fastest-growing companies aren’t just using AI—they’re reinventing marketing with it.

Claude Code might be the secret weapon marketers didn’t know they needed.