Leveling Up with Eric Siu

I’ll walk you through how to build a fully working AI agent in under eight minutes. No coding. No APIs. Just a clear mission and three simple tools.

By the end, you’ll have a day-planner agent that checks your calendar, scrapes the latest digital-marketing headlines, and sends you a daily summary email at 7 a.m. It uses tools you already know like Google Calendar and Gmail. I’ll take you through the steps sentence by sentence so you can follow along and build your own assistant as you watch.

TIMESTAMPS

(00:00) Introduction, what you’re about to build

(00:40) Step 1: Sign up and create your agent

(01:02) Step 2: Choose your tools and define the mission

(01:40) Step 3: Confirm, test, and deploy

(02:20) Demo of the agent running in real time

(03:00) Why simple agents outperform complicated ones

(03:45) What you can build next once the foundation is in place

I’m breaking down the real differences between answer engine optimization (AEO) VS classic SEO and exactly how I execute both. If you want to show up first in AI overviews and search results, this is your playbook. 

TIMESTAMPS

(00:00) AEO vs SEO and why “first or last” still applies

(00:20) The 10 AEO tactics that actually move rankings

(05:56) SEO fundamentals that still work in 2025

(09:51) Wrap-up and what’s next 

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

I’ve completely rebuilt my SEO playbook for 2025.

In this video, I’ll show you how AI agents, Model Context Protocols, and multi-instance workflows are reshaping how I approach search.

In this talk.

- Why programmatic SEO still wins

- How Search Everywhere Optimization builds brand demand

- Why retention is now more important than distribution

I’ll walk through real examples from Single Grain, ClickFlow, and Karrot, plus the exact YouTube growth tactics and zero-code workflows you can steal for your own marketing stack.

TIMESTAMPS

(00:00) SEO playbook intro

(03:22) Adapt your career now

(09:31) YouTube as second search engine

(12:07) ChatGPT apps and workflows

(27:14) Become a 100x operator

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

I break down how AI is reshaping marketing roles and what the top 10% of marketers are doing right now to stay ahead. In this video I'm unpacking the rise of AI orchestrators, autonomous workflows, and the creative and strategic skills machines can’t replace. The shift isn’t about disruption anymore, it’s about abundance.

Key takeaways:

• AI won’t replace the best marketers, creativity, initiative and strategic systems will.

• Becoming an AI orchestrator means managing tools and workflows, not just using them.

• Focus on human psychology, storytelling and high-agency to dominate the next 5-15 years.

TIMESTAMPS

(00:00) AI transforming the workforce

(00:21) Why the best stay employed

(01:04) Becoming an AI orchestrator

(03:04) Strategy + creativity matter

(05:38) Human psychology never changes

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, I break down how Model Context Protocols (MCPs) are turning AI from a buzzword into a profit center. Think of them as “mini AI employees” that can run CRO experiments, power sales intelligence, revive lost leads, track competitor ad spend, scale SEO content, and turn messy reports into clear business insights. You’ll see how these automations can make your company run and grow on autopilot.

TIMESTAMPS

(00:00) Introduction to Model Context Protocols (MCPs) and revenue

(00:55) CRO Orchestrator: Conversion rate optimization

(02:17) Sales intelligence and follow-ups

(05:01) Competitive ad tracking and SEO scaling

(07:30) Content leverage and future of MCPs

How to Connect

https://www.instagram.com/ericosiu

https://x.com/ericosiu

Resources

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI isn’t overhyped, it’s underused. In this episode I outline how we’ve saved 40+ hours a month, added $50K in recurring revenue with real AI implementations and why I believe OpenAI, Nvidia, and Anthropic will be much bigger five years from now.

TIMESTAMPS

(00:00) The AI bubble debate

(01:00) Lessons from the dot-com era

(02:15) Real AI use cases in business

(04:00) Why AI adoption keeps accelerating

(08:00) Why AI’s future is just beginning

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, Eric Siu dives into the 2026 LinkedIn marketing strategies that actually drive revenue. Discover why consistency beats volume, how horizontal videos outperform vertical, and how to repurpose content fast with Opus. Eric also explains how carousels, newsletters, and proprietary data posts dominate engagement—and breaks down tools like Shield for analytics, carrot for personalized ABM ads, and Stanley for brand voice protection to help you turn content into clients and scale your influence on LinkedIn.

TIMESTAMPS

In this episode, Eric breaks down the evolution of SEO beyond keywords and backlinks, revealing why “search everywhere optimization” is the new essential strategy. He explains how platforms like YouTube, Reddit, Instagram, and even LLMs now influence visibility, and shares actionable methods to adapt and win with SEO today. Learn how to leverage platform-specific content, build positive brand mentions, and stay ahead by embracing adaptability and channel mastery.

TIMESTAMPS

(00:00) Why SEO is misunderstood and what’s changed

(03:00) The rise of search everywhere optimization

(06:00) Optimizing for LLMs, AI overviews, and alternative search engines

(09:00) Channel mastery: platform-first strategies for growth

(12:00) Adapting and thriving in a changing search landscape

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

In this episode, Neil and Eric explore how AI overviews, LLMs, and generative search are transforming SEO in 2026. They break down how to adapt your content strategy for smarter algorithms, optimize for AI-driven visibility, and balance automation with authentic brand storytelling. Learn how to future-proof your traffic and build stronger brand signals in the era of intelligent search.

KEY TAKEAWAYS

CHAPTERS

(00:00) SEO in 2026 Overview

(01:42) AI + Human Collaboration

(04:10) Search Everywhere Optimization

(07:58) Declining Web Traffic & AI Overviews

(11:33) Content Updating & Consolidation

HOW RO CONNECT

IG:   / ericosiu   

X:   / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, Eric shares how to set up AI agents using Lindy, Replit, and Claude Code—and how to choose the best one for your workflow. You’ll see real projects like a meeting-prep bot, a Slack recruiting agent, and MCP-powered sub-agents inside Cursor. Eric also covers how to use calendar triggers, send automated messages, and scale ROI-driven workflows that save time and boost productivity.

Key takeaways

● Lindy vs. Replit vs. Claude Code: setup and use cases

● Build a meeting-prep agent with social research

● Scale MCP sub-agents for marketing ROI

TIMESTAMPS

(00:00) AI agents intro and goals

(00:19) Lindy setup and templates

(04:34) Replit agents and Slack bot

(06:44) Claude Code MCP with Cursor

(08:21) Agentic leverage and workflow tips

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/