Leveling Up with Eric Siu

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I don’t know how to code. But in one week, I built systems that used to require an entire engineering team.

In this video, I break down how I used Claude Code to build:

⬛ A Slackbot that knows everything about my business and content

⬛ A churn risk system that flags problems before customers leave

⬛ An account expansion coach that surfaces upsell opportunities automatically

This isn’t theory. These systems are live, compounding, and already changing how my company operates. If you’re a founder, leader, or operator who thinks “code isn’t for me,” this will completely change how you think about what’s possible right now.

Chapter

00:00 Cloud Code Changes Everything

00:41 The Limits of Human Bandwidth

00:55 What Cloud Code Really Is

01:46 Why Coding Skills Are Obsolete

03:27 Leaders Must Act Now

03:30 The Hivemind Slackbot

05:20 Real-Time Churn Detection

07:53 Account Expansion Opportunities

09:44 AI Bots Across The Business

11:26 Avoiding AI Busywork

12:46 Reviving Lost Deals Automatically

14:05 Cloud Code vs Automation Tools

15:28 Cloud Code Teaches You

16:10 Why Waiting Is Dangerous

How to Connect

IG: / ericosiu

X: / ericosiu

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👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

I had dinner with a group of top founders last week. Almost all of them use AI daily. Not for hacks. For clarity.

They’re using tools like Gemini to break down their entire marketing engine and see what actually drives revenue.

This video walks through how the top 1% are doing it.

00:00 How Top Founders Use Gemini

00:52 10x Faster Research Strategy

02:08 Turn Meetings Into Insights

03:34 Let Data Drive Decisions

05:16 Remove Content Bottlenecks

06:46 Hire AI-Fluent Marketers

07:31 Build AI-Powered SOPs

08:57 SEO Speed Wins Citations

09:25 Ask YouTube Studio For Strategy

10:00 Build Better Conference Decks

11:21 Lead Teams Through AI Change

12:14 Your One-Week Gemini Challenge

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, Eric breaks down the real SEO strategy they use for 9- and 10-figure brands: optimize beyond Google (ChatGPT, Perplexity, Gemini, YouTube, Reddit), protect visibility as AI Overviews reduce clicks, and win with content consolidation, AI Overview formatting, and multi-platform repurposing. You’ll also learn why brand sentiment and fresh updates matter more than ever, plus how programmatic SEO still works when humans stay in the loop.

Key takeaways:

-Search everywhere optimization beats Google-only SEO

-AI Overview formatting can boost mentions fast

-Consolidate, update, and delete to stay visible

Chapters:

(00:00) SEO 2026 strategy overview

(00:29) Search everywhere optimization shift

(01:34) AI Overviews clicks decline

(03:12) Brand sentiment and citations

(06:06) Content consolidation and deletion

(08:20) AI Overview bullet optimization

(09:27) Multi-platform content repurposing

(13:20) Single Grain hiring note

(13:52) Programmatic SEO still works

(15:15) Track SEO to revenue

In this episode, Eric breaks down why your marketing is not working by diagnosing a real website completely cold. Using Amazon Photos versus Google Photos, we uncover the true root cause behind low conversion rates, generic positioning, weak offers, and high-friction calls to action. If you are doing over seven figures and feel like growth is stuck, this homepage teardown shows how unclear targeting, poor design, and scattered messaging quietly kill results and cap business growth.

Key takeaways:

-Why marketing feels stuck

-Homepage mistakes are killing conversions

-Design directly impacts trust

Chapters:

(00:00) Why marketing fails

(00:22) Amazon Photos teardown

(01:54) Google Photos comparison

(03:00) Design and conversion

(05:08) AI and marketing growth

(06:48) Final diagnosis

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Eric breaks down how to do AEO the right way, covering listicle outreach, high-value citations, Reddit community building, BOFU content, FAQs, proprietary data, brand monitoring, technical fixes, and scalable AI workflows. Using real examples from Single Grain, they show how answer engines rank content and how marketers can earn top placement across LLMs. Learn what matters now in answer engine optimization and how to future-proof your marketing strategy.

KEY TAKEAWAYS

• Win AEO with listicles, citations, and Reddit engagement

• BOFU and guides outperform for answer engines

• AI workflows unlock massive content scale

CHAPTERS

00:00 What AEO Really Is

00:35 Listicle Outreach Strategy

01:17 Importance of Citations

02:04 Reddit Community Signals

02:53 BOFU Content and Guides

04:16 FAQs for AEO

04:45 Proprietary Data Advantages

05:11 Brand Mention Monitoring

05:35 Fixing Technical SEO

06:03 AI Workflows for Scale

07:05 Final AEO Framework

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

In this video, I break down the five systems quietly generating millions for our business: meeting notes AI that turns conversations into actions, an automated recruiting engine that screens candidates for us, a daily priority bot that scores performance, social-engagement agents that keep the flywheel turning, and email auto-drafters that cut response time in half.

I walk you through the exact workflows, why they outperform hype-driven agents, and how you can set each one up this week. If you want to scale content, speed up hiring, boost productivity, and close more deals, these are the simplest wins you can deploy right now.

00:00 Flashy AI Agents vs Five “Boring” Automations

00:22 Automation #1: Compelling Ideas Notetaker (Using Lindy)

01:59 Turning Meeting Moments into High-Performing Posts

03:04 Automation #2: AI Recruiting Engine with Juicebox & Lindy

06:08 Automation #3: Daily Priority Coach for High-Leverage Work

08:00 Automation #4: Social Media Commenting Agent to Scale Engagement

09:37 Automation #5: Email Autodrafter with Superhuman

10:24 Faster Replies, More Deals: The Compounding Effect of “Boring” Systems

10:36 Why Boring AI Automations Scale While Flashy Tools Don’t

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

We made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop.

And yeah, it sounds too easy.

But this is the new game.

Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query, the only pages that win are the ones it can extract and cite instantly.

Key takeaways:

• Clear H1 plus direct answer boosts AI citations

• Short, scannable openings help LLMs extract answers

• Optimizing top pages creates a compounding authority flywheel

Chapters:

00:00 AI citations overview

00:20 Why clicks are declining

00:45 New game gets cited by AI

01:15 Why most pages fail

01:45 Clear H1 and fast answers

02:20 CNBC style bullet points

03:10 How to optimize pages

04:00 Tools and workflows

05:10 Business impact

06:00 Final strategy summary

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

The old B2B playbooks aren’t breaking. They’re just built for a world that doesn’t exist anymore.

We’ve been testing new strategies across our clients, and it’s clear the winners in 2025 will look different from the winners in 2023.

Creator-led content is becoming the engine for B2B. LinkedIn is turning into a distribution moat. And the teams adapting fastest are rewriting how they produce and package their message.

If you’re still relying on traditional “brand marketing,” you’re already behind.

Chapters

(00:00) Why old B2B playbooks fail in 2026

(00:27) Dead rules: volume, DIY SaaS, traditional SEO

(04:37) New rules: AI adoption and AI operator model

(07:22) Cross-platform authority and B2B CTV

(08:37) Creator-led LinkedIn and Monday action plan

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

Google's AI Overviews are changing SEO forever, and most marketers are already behind the curve.

Traditional SEO isn't over yet, but the playbook is entirely different. AI Mode, AI Overviews, and Gemini are now determining who gets traffic and conversions.

In this video, I break down exactly how to rank in Google's new AI-powered search.

If you want to stay ahead of the AI SEO curve and capture traffic while others are losing it, this is your playbook.

TIMESTAMPS:

00:00 - Introduction: Google's new SEO landscape

00:19 - AI Overviews explained (45% informational, 18% transactional)

00:44 - Google vs ChatGPT market share reality

01:26 - Query fan out: How Google finds sources

02:04 - Key tactics for getting cited

02:28 - The skyscraper technique (still relevant)

03:00 - Semantic credibility & brand mentions

03:31 - Content formatting for AI extraction

04:09 - Content freshness strategy (95% rule)

04:50 - Multimodal content approach

05:31 - Trust signals & brand sentiment

05:53 - Transactional vs informational content (the 80/20 flip)

07:06 - Treat each publish like a launch

07:38 - Next steps

How to Connect

IG: https://www.instagram.com/ericosiu

X: https://twitter.com/ericosiu

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👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

The video explains how to rank highly with Google's new AI-powered SEO and AI overview. It covers the changing landscape of traditional SEO and offers tips for adapting to Google updates, with a focus on ranking in the AI overview. Learn about the new Google AI mode and AI mode ranking as the game continues to change, offering a generative engine optimization strategy. Stay ahead with AI search optimization.

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In this episode, I break down how we’re driving high-intent traffic with ChatGPT SEO. The focus is simple: go after bottom-funnel keywords, earn citations from channels like YouTube and Reddit, and track where LLMs mention your brand. You’ll also see how multimodal content and proprietary tools strengthen authority so you convert more of ChatGPT’s 800-million-user ecosystem. It’s the playbook we’re using today to capture intent while the landscape is still wide open.

Key takeaways:

■ Bottom-funnel comparisons and alternatives drive the highest-intent traffic.

■ Citations on YouTube, Reddit, and Wikipedia strengthen how AI systems surface your brand.

■ Multimodal content, brand-mention tracking, and fresh updates keep you visible in ChatGPT-driven discovery.

Chapters:

00:00 Intro to high-intent traffic & ChatGPT SEO

00:30 Why bottom-funnel content wins

01:00 Using comparisons & alternatives pages

01:30 Importance of citations (YouTube, Reddit, Wikipedia)

02:00 Monitoring brand mentions & LLM tracking tools

02:30 Creating multimodal content (text, video, audio)

03:00 Building proprietary tools to attract attention

03:30 Final thoughts & next steps

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com