Leveling Up with Eric Siu

Here’s why I’d take OpenClaw + Hermes over most marketers I’ve hired.

The problem was never just talent — it was consistency. People forget things, need managing, and plateau once they get comfortable. These agents don’t. Hermes acts as the brain that monitors, improves, and keeps everything running, while OpenClaw handles execution.

Together, they create a system that can run workflows like SEO, outbound, and content end-to-end with built-in accountability and continuous improvement.

In this video I break down how they work together, what they actually replace inside a company, the limitations you need to be aware of, and how to start building your own setup.

Chapters

(00:00) Why most marketers hit a ceiling
(00:25) OpenClaw vs Hermes (execution vs brain)
(01:50) Example workflows (SEO + outbound)
(03:26) Brain vs builder mental model
(04:17) Memory layer (Obsidian)
(04:47) Limitations and tradeoffs
(06:14) How to get started
(07:53) Why this is the future

In this video I break down how we’re building this at Single Grain, how a fleet of agents sits on top of that brain to handle sales, SEO, content, recruiting, and ops, and why memory systems like Obsidian are critical to making it actually work.

I also walk through what the first 90 days look like (it’s messy), how this system compounds over time, and real examples of how it’s already driving cost savings, pipeline, and inbound from enterprise companies.

Chapters

(00:00) What the “world brain” is

(00:39) How a single brain connects all your data

(01:12) From insights to execution with AI

(01:52) The agent fleet running on top

(02:32) What the first 3 months look like

(03:23) Turning SOPs into AI “skills”

(04:08) Fat skills, thin harnesses explained

(04:40) Why memory systems matter (Obsidian)

(06:09) Infrastructure and local setup

(07:21) Agent fleet and sandboxing

(08:25) Real-world results and savings

(09:37) Why this becomes a massive advantage

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

These secret Claude skills are going to generate more revenue for you. This isn't AI theater. One of these skills saved me $500,000 the very first time I used it.

In this video, I break down the open-source Claude Code skills repo I'm giving you for free — 21 complete workflows, scoring algorithms, expert panels, and automation pipelines across:

⬛ Growth Engine – autonomous marketing experiments that run, measure, and optimize themselves

⬛ Finance Ops – an AI CFO that finds hidden costs in 30 minutes (this is the one that saved me $500k)

⬛ Outbound Engine – fully automated cold outbound from ICP definition to inbox

⬛ Sales Pipeline, Content Ops, and SEO Ops skills you can plug in today

These aren't prompts. They're production-grade systems you can fork into your own repo and run right now. If you're a founder, marketer, or operator who thinks "I don't know how to code" — neither do I. Just hit copy and go.

Chapters

00:00 Secret Claude Skills That Print Revenue

00:17 The Free AI GitHub Repo

00:41 21 Skills Across 6 Categories

01:40 Auto Growth Engine Explained

02:46 How To Fork And Use The Repo

04:25 Why You Should Open Source Your Skills

05:00 The AI CFO That Saved Me $500K

06:31 Gross Margin, Runway, And Risk Analysis

07:19 Cold Outbound Optimizer With Expert Panels

08:30 Working With Skills In Slack And Telegram

09:07 How Skill.md Files Actually Work

09:23 The Meme Factory Skill

10:07 Use These Skills Or Fall Behind

10:21 How To Work With AI The Right Way

How to Connect

IG: /ericosiu

X: /ericosiu

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👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

Everyone's talking about AI, but almost nobody is talking about how to actually use agents. And that's exactly why most people are going to get left behind.

In this video, I break down how I'm actually using autonomous agents inside my business right now:

⬛ An agent that crawls conferences and upgrades our SEO scaffolding automatically

⬛ A product-qualified lead agent that surfaces upsell angles from in-app usage

⬛ A CFO agent that helped me cut $500,000 in costs

⬛ How to limit the "blast radius" so agents don't blow up your business

If you're a founder or leader and you don't understand how agents actually work, you don't understand where AI is going. This video will change that.

Chapters

00:00 Why Most People Will Get Left Behind

00:29 What An Autonomous Agent Actually Is

01:06 Upgrading Our SEO Agent In Real Time

01:48 The Product Qualified Lead Agent

02:29 Unbottlenecking Your Entire Company

02:48 Autonomy vs Risk Tradeoffs

03:10 We're Hiring At Single Grain

03:48 Do You Need To Know How To Code?

04:33 Limiting The Blast Radius

05:24 The CFO Agent That Saved $500K

05:41 This Is Your Business Right Now

06:18 Automate Your Job, Get Paid More

How to Connect

IG: / ericosiu

X: / ericosiu

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👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

Everyone's still working with AI the old way. In this video, I screen share the real work I'm doing and show you the new way of working that's going to change how you run your business forever.

I walk through how I'm using AI to build an entire B2B visitor ID to outbound system in under 10 minutes, something that would normally take developers weeks to ship.

Here's what I build live on screen:

⬛ A B2B visitor identification system across three websites

⬛ Automated cold email sequences wired into Instantly

⬛ RB2B + Instantly + HubSpot integration with reply sync

⬛ Suppression pipelines so we don't email existing customers

This isn't theory. I'm prompting, reviewing, troubleshooting, and shipping in real time, all through natural language. If you're a founder, operator, or marketer still stuck in the old workflow, this will change how you think about what's possible right now.

Chapters

00:00 The New Way of Working With AI

00:19 The B2B Visitor ID to Outbound Spec

01:26 Prompting Alfred to Build the System

02:17 Too Many Threads, Staying Focused

03:01 Answering Clarifying Questions

04:42 Why Context Matters When Planning

05:33 Letting the Agents Work in Parallel

06:13 Reviewing What Got Built

07:10 Clickflow for AEO and SEO

07:28 Spot Checking the Email Sequences

08:14 Hooking RB2B Into Instantly

09:08 Unblocking Myself in Real Time

09:38 Connecting Instantly to HubSpot

10:11 Logging It All in Slack and Google Docs

10:51 The Technology Is Already Here

11:02 Cutting AI Token Costs

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

I can't write a line of code. But I have 6 AI agents running inside my business right now — and they're saving me $500k+ in costs while touching live deals, live content, and live client work.

In this video, I break down how I built a system where I actually trust my agents:

⬛ Alfred – my AI chief of staff that knows everything about my business

⬛ Oracle – our SEO agent doing strategic scans and execution

⬛ Arrow – our sales agent handling outbound and pipeline

⬛ Cyborg – our recruiting agent

⬛ Flash – our content agent surfacing competitive insights automatically

This isn't theory. These agents are live, and I'll show you exactly how I set up the trust infrastructure to make sure they don't go rogue — and how to hand them off to your team so they scale with you.

Chapters

00:00 6 AI Agents Running My Business

00:50 Why Trust Infrastructure Is Everything

01:26 Alfred: The AI Chief of Staff Setup

02:06 Minimizing the Blast Radius

03:00 NemoClaw vs OpenClaw for Business

03:07 Meet the Full Agent Stack

04:09 Live Demo: Content Intelligence in Slack

06:02 The Elon Algorithm Experiment

06:21 Upgrading Oracle with Conference Intel

07:20 Cloning Agents for Your Team

07:50 How to Get Started Today

08:55 Where Agents Actually Break

09:52 How to Handle Agent Failures

10:21 Paperclip: Managing Agent Budgets

10:42 Security Risks & Trade-offs

11:10 Cutting Your Token Costs

How to Connect

IG: / ericosiu

X: / ericosiu

👉 Triple Your Pipeline with Revenue Agents: https://www.singlegrain.com

👉 AI-Powered SEO Software: https://clickflow.com/

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

👉 Single Grain – Ad Agency focused on innovation: https://www.singlegrain.com

Single Grain - Ad Agency focused on innovation: https://www.singlegrain.com

Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

Run personalized LinkedIn ads and landing pages that convert: https://karrot.ai
Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

Run personalized LinkedIn ads and landing pages that convert: https://karrot.ai