Leveling Up with Eric Siu

By Eric SiuBusiness Entrepreneurship Education Self-Improvement

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Leveling Up with Eric Siu episodes

June 30 Claude Tag Is Dangerous for Your Business
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Claude just launched Claude Tags, and most people are missing what it actually signals: the start of AI moving directly into your company's workspace as a co-worker that remembers, routes, and executes your work.
Chapters:
00:00 Claude Tags Just Changed The Game
00:24 What Claude Tags Actually Is
01:11 Multiplayer vs Single Player Claude
02:46 The Trade-Offs Nobody Considers
03:26 Token-Based Pricing Explained
03:57 The Real Risks: Lock-In And Security
05:46 Build Your Own Company Brain
06:12 The Access Control Problem
07:16 Why Claude Tags Is A Trojan Horse
08:28 Owning Your Infrastructure
10:19 A Practical Checklist To Get Started
12:46 How I'm Actually Using It
14:35 Final Thoughts
How to Connect
IG: / ericosiu
X: / ericosiu
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👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
16 min
June 29 Claude Tag Looks Useful. But It's Dangerous
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

Claude just launched Claude Tags, and most people are missing what it actually signals: the start of AI moving directly into your company's workspace as a co-worker that remembers, routes, and executes your work.

Chapters:
00:00 Claude Tags Just Changed The Game
00:24 What Claude Tags Actually Is
01:11 Multiplayer vs Single Player Claude
02:46 The Trade-Offs Nobody Considers
03:26 Token-Based Pricing Explained
03:57 The Real Risks: Lock-In And Security
05:46 Build Your Own Company Brain
06:12 The Access Control Problem
07:16 Why Claude Tags Is A Trojan Horse
08:28 Owning Your Infrastructure
10:19 A Practical Checklist To Get Started
12:46 How I'm Actually Using It
14:35 Final Thoughts

How to Connect
IG: / ericosiu
X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
16 min
June 23 AI Loops Are Useless Unless They Do This
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Everybody technical is talking about loops right now. But almost nobody is asking the real question: how do you apply loops to your business if you're a founder, operator, or marketing leader instead of an engineer?
Chapters:
00:00 Why Everyone Is Talking About Loops
00:55 Applying Loops To Business
01:46 The Old Way: Prompting & Chatting
03:27 The Four Traps Of Demonstration Mode
05:20 Build, Measure, Escalate
07:53 The Pre-Meeting Context Filler
09:44 The Resolver Loop
11:26 Not Everything Should Be A Loop
12:46 The Build-Measure-Escalate Worksheet
14:05 The EO/SEO Content Operating System
15:28 Defining Your Definition Of Done
16:10 The Loop Is Only Real With Receipts
16 min
June 22 How Skills, Evals, and Loops Clone Your A-Players Reliably
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Most companies try to hire their way to more A players. I built a system that mints them instead.
In this video, I break down the three-part combo we use to reliably create A players inside our organization: skills, evals, and loops. This is the same framework we run in our six-week "pod of one" apprenticeship, where one person learns to do the work of four, five, or even ten roles by leveraging AI.
Here's what I cover:
⬛ How services-as-software changes the math on labor hours and revenue per employee
⬛ What a skill actually is, and why it beats traditional processes nobody uses
⬛ How to build evals so you can prove a skill is good without trusting the vibes
⬛ How to chain skills into loops that kill your biggest weekly bottleneck
⬛ The exact run of show for our apprenticeship that you can steal and skillify yourself
If you're a founder or operator, you have the invisible hammer to make this happen across your team. This is how you create predictability and reliability when it comes to minting A players.
Chapters:
00:00 The Three-Part Combo
00:43 Services as Software Explained
01:44 The Skills Dojo
02:39 The Six-Week Apprenticeship
03:53 Defining Success and Done
04:38 What a Skill Actually Is
06:07 Why Single Brain Ties It Together
06:43 Skills as the Intention Behind Process
08:19 What an Eval Is and Why You Need One
09:07 What a Good Eval Looks Like
10:14 Chaining Skills Into Loops
11:54 Who Belongs in the Room
12:39 Skillify This Video Yourself
13:11 The Founder's Invisible Hammer
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👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
15 min
June 19 Why A Company Brain Will 100x Your Revenues
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Most people are buying AI backwards. They stack up copilots, agents, and a pile of tools that never talk to each other, then wonder why nothing actually compounds. The piece almost everyone is missing is a company brain: one unified intelligence that connects every tool, call, and document so your agents and your team can finally execute as one.
In this video I show you exactly how we built ours at Single Grain, running on 500,000 tokens of persistent memory, 90+ daily crons, and 2,800 sales-call transcripts turned into operational playbooks. Then I break the whole thing down as a stack you can build yourself: capture, retrieval, source of truth, permissioning, feedback loops, and execution. Get these layers right and the system learns, protects, and compounds, which is how one person ends up doing the work of ten and the revenue follows.
Chapters
00:00 Why Most People Buy AI Backwards
01:43 Inside Single Grain's Company Brain
02:47 The Execution Architecture in Layers
03:38 Layer 1: Capture Everything
04:10 Why Compounding Wins
04:30 Layer 2: Retrieval
05:13 Layer 3: Source of Truth
06:45 Layer 4: Permissioning
07:14 Layer 5: Feedback Loops
07:55 Broken vs Working, Layer by Layer
09:45 Layer 6: Execution
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com
👉 Single Grain - AI marketing firm https://www.singlegrain.com
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
12 min
June 18 6 INSANE Codex Ways I Use Codex To Make Money
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Everyone is obsessing over Opus 4.8 right now, but Codex is quietly making me serious money. In this video I walk through six ways I am actually using Codex inside my business today, from spinning up custom ad creative for every single prospect to a multi-threaded recruiting machine, an internal skills marketplace, and a Dream 100 revenue command center.
None of this is theory. These agents are running live in my company while I record, some of them for days at a time. If you are a founder or operator, the takeaway is simple: the people who learn how to do this first are the ones who pull ahead. It all comes down to your relationship with learning and change.
Chapters
00:00 Why Codex Is Printing Money Right Now
00:21 #1 Picasso: Ad Creative at Scale for Outbound
02:35 #2 Running Codex With Hermes (Autonomous Agents)
03:19 #3 A Multi-Threaded AI Recruiting Machine
05:59 #4 The Skills Dojo: A Skills Marketplace for Your Team
08:05 #5 TerraMind: An Agent That Watches and Skillifies Your Work
10:00 #6 The Dream 100 Revenue Command Center
11:27 Bonus: Build Your Own Lead-Gen Engine
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com
👉 Single Grain - AI marketing firm https://www.singlegrain.com
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
14 min
June 12 How Loops Will Make You Way More Money
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

Everyone's talking about loops as the next big thing in AI. The founder of Claude Code says he doesn't prompt anymore—he builds loops. The founder of OpenClaude agrees. But what does that actually mean, and more importantly, how does it make you more money?

In this video, I break down what loops really are and how they apply to your business:

⬛ Why prompting coding agents is becoming the old way of working
⬛ The 5 parts of every business loop: trigger, signal, action, eval gate, stop condition
⬛ How to apply loops to sales, content, recruiting, and operations
⬛ Reviving stale and lost deals automatically
⬛ Why broken loops in Slack and Telegram are where work goes to die
⬛ How compounding loops put you ahead of 99% of businesses

This isn't theory. If you build tighter loops around revenue, content, recruiting, and ops, you'll be ahead of nearly every business out there—because almost nobody is thinking about this yet.

Chapter
00:00 Why Loops Are The Future
00:41 The Receipts: What The Founders Say
02:00 What A Loop Actually Is
04:00 Five Tips For Running Agents Autonomously
05:00 The Loop Is The Expensive Part
06:00 Business Examples: Stale Deals & Speed To Lead
07:30 The Five Parts Of Every Business Loop
09:00 Broken Loops In Slack & Telegram
10:30 Applying Loops To Recruiting & Ops
11:30 How To Run A Loop Audit
13:30 Why Loops Compound

How to Connect
IG: / ericosiu
X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
11 min
June 11 5 Insane Fable 5 Use Cases For Making Money
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

Fable 5 and Mythos 5 are here — and this is huge for revenue.

In this video, I don't just break down the announcement. I show you exactly how to turn these new Claude models into money-making machines for your business. Whether you're a founder, operator, or running a services business, these use cases will put you ahead of the competition starting today.

These aren't theories. CEOs and engineers are already using these models today to compress months of work into days and recover six figures on single deals. If you spend just one day exploring this, you could be miles ahead of everyone else.

Chapter
00:00 Fable 5 & Mythos 5 Are Out
00:13 The Mythos Class Model Explained
00:57 Autonomous Revenue Ops Engine
02:30 Visual Intelligence Competitor Analysis
03:09 Enterprise Security As A New Revenue Vertical
04:17 Build A Unified Intelligence Bot
05:01 Autonomous Research To Strategy Pipeline
06:08 Automated Implementation Accelerator
07:08 Why You Should Explore This Now

How to Connect
IG: / ericosiu
X: / ericosiu

👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
9 min
June 08 Most Companies Suck At AI. Here's The 3-Step Fix
Most companies are approaching AI the wrong way. They buy subscriptions, run a few experiments, and wonder why nothing changes. In this video, I break down the exact systems we're using to help teams become AI-native, from skill repositories and internal AI training programs to operational standards that increase speed, alignment, and execution.

I also share why the future belongs to "pods of one" and how organizations can create a culture where employees continuously level up instead of waiting for permission or training.

Chapters
(00:00) Why Most Companies Still Suck at AI
(00:13) Building an Internal Skills Repository
(01:44) Using Leaderboards and AI Gamification
(02:17) The Rise of the Pod of One
(03:39) How AI Apprenticeships Create Leverage
(04:43) Command by Negation Explained
(05:44) Why High Agency Teams Win
(06:25) Creating an AI-Native Culture
(06:43) Final Thoughts
8 min
June 04 The Next $1T Opportunity Isn’t SaaS
Everyone is chasing AI software, but the biggest opportunity may actually be services. In this video, Eric explains why top investors are betting on services-as-software, how AI is reshaping agency and consulting business models, and why the future belongs to companies that sell outcomes instead of labor. He breaks down managed growth loops, AI-powered operating systems, and the new organizational structures that will separate winners from everyone else.

If you're building an agency, consulting firm, service business, or AI startup, this video will change how you think about growth, valuation, and the next decade of opportunity.

Chapters
(00:00) Why Services Beat SaaS
(01:13) The $1 Software vs $6 Services Opportunity
(02:52) Why Managed Growth Loops Matter
(04:49) Agents, Loops, and Human Judgment
(06:43) How Single Brain Powers AI Service Businesses
(07:22) The Services-as-Software Manifesto
(08:41) The New AI-Native Org Chart
(10:13) Building Outcome-Based Offers
(11:13) Final Thoughts
13 min

About Leveling Up with Eric Siu

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Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and…