Leveling Up with Eric Siu

Hi everyone, today's interview is with Babak Azad, Former SVP of Customer Acquisition at Beachbody, who joined Beachbody in 2007 when they were a $100M company and since then managed over $500M in media and acquired more than 10 million customers.

In today's interview we talk about the importance of smart analysis for any business, the framework he used to grow Beachbody, and how to become a better marketer without having to get an MBA.

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Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it’s great to be able to chat with him again!

In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader.

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Hi everyone, today's interview is with Keith Krance, founder of Dominate Web Media and author of The Ultimate Guide to Facebook Advertising. He's been running, managing, or teaching Facebook ads since their inception, and now he's also a speaker on the Perpetual Traffic podcast, which I recommend you all listen to.

During the interview, we go in-depth on real, actual tactics that Keith teaches and uses with his clients to help prevent their accounts from getting banned, to lower their cost per click, and to optimize their Facebook budget for better bottom-line results.

He gives a lot of information to chew on, especially for those of us in the tech world who tend to run our Facebook ads to a landing page and call it a day.

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Hi everyone, today we're talking with Navid Moazzez, an online entrepreneur who helps other entrepreneurs create, promote, and profit from virtual summits.

I recently did a summit myself, and I had not idea there was so much work surrounding them, but Navid's got it all down. He shares his process for setting up a summit, the best tools to use, and how to maximize the value of your summit after it's over to keep generating new email subscribers and profits.

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Hi everyone, today's interview is with Nathan Chan, founder of Foundr Magazine, an app-based subscription publication that features high-quality interviews with entrepreneurs like Richard Branson, Seth Godin, Tim Ferriss, and Barbara Corcoran.

Beyond revealing his process to actually land these interviews with such seeming hard-to-get celebrity-level entrepreneurs, he also reveals the step-by-step process he went through to grow Foundr Magazine's Instagram account from zero to 300,000 subscribers in just 10 months.

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Today's interview is with Hayden Slater, CEO and co-founder of Pressed Juicery, which is a company I'm a big fan of. (I drink their juice all the time.)

Hayden was a former fast food junkie who introduced juice into his diet and lost 60 pounds. He and his co-founders took their passion for good, fresh juice and built a business that's now grown to over 40 store locations.

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Hi everyone, today's interview is with Casey Winters, the mastermind behind leading growth at Pinterest, a visual bookmarking tool which is absolutely on fire. Though Pinterest can't share lots of numbers, they're estimated to have over 72 million users, and have secured over $1.3 billion in funding. Beyond that, they've got over one billion boards with more than 50 billion pins.

Besides his work at Pinterest, Casey was also the first marketer hired by GrubHub, which he grew from three to 600+ cities, making it the dominant national player in online food delivery.

Throughout the interview, Casey shares some of the best SEO tips and strategies we've heard to support drastic growth, so this interview is definitely worth a listen.

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Hey everyone, today we're talking with Laura Roeder, a social media strategist, speaker, and an entrepreneur who's been named one of the top 100 under 30 multiple times.

Laura is the CEO of Edgar, a social media scheduling and marketing automation app that I love. We talk about the hole in the market that Edgar fills, how they achieved super-fast growth, and a social media strategy that helped one of Edgar's clients grow from 700 to 20,000 Twitter followers in six months.

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Piggybacking off Friday's episode, there's a bigger picture item to creating checklists. At the end of the day, it's all about building a culture of documentation. It's really easy when you're on-boarding someone new: all you have to do is tell them to look through specific documents to catch them up to speed.

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• What should I talk about next? Please let me know on Twitter or in the comments below.
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Today I want to talk about the importance of having checklists. I've alluded to it in the past, but they're so important to grow your business, I think they deserve their own little segment.

Leave some feedback:

• What should I talk about next? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
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Connect with Eric Siu:

• Growth Everywhere