Leveling Up with Eric Siu

I've been trying to push Facebook ads for my hiring product to drive volume, but it hasn't been working out very well in driving webinar signups. But I've heard that others have been able to get webinar signups for $5 to $10 in Facebook ad spends, so I started exploring ways to increase my ROI from Facebook.

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I did a session earlier today with Brian Dean from Backlinko: an SEO expert who grew his blog to over 100,000 visits per month in just under two years. He taught me how to use Google Keyword Planner like an expert, so I wanted to share it with you.

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Giving a potential hire a situational interview lets you see whether or not they truly understand what they're talking about, and bigger companies love to do them - especially for executive and hands-on roles.

Today I'm giving you a list of example situational interview questions that you can adapt to your own business type and the specific roles you need to hire for.

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I've talked about hiring virtual assistants in the past, but before you take the plunge, it's important to think about what you should be testing them on. If you've never hired a VA before, note these down and be sure to make the effort upfront to hire a good one.

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Today we're talking about how you can delegate your work and do the things that really only you can do.

Entrepreneurs have the tendency to take control and micro-manage everything, but this isn't scalable. I'm guilty of it too, but I've also found that it almost never works.

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Today I'm going to tell you about a few places you can go to find potential joint venture partners. I've been doing this lately to help promote my course on hiring A players, so I'll share some of the tactics that have been successful.

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I use the word "cheap" very carefully, because you do get what you pay for. So if you want to do something complex, you're probably better off not using someone who's cheap and offshore... you'll want to work with someone in-person and who you're confident can produce great work.

I'm recommending these resources for more intermediate work, like updating a website, making it responsive, etc.

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I really appreciate all of your loyalty tuning into Growth Everywhere and Growth Bites, so today I'd like to share seven other podcasts that will help you grow. I'm the type of person that's constantly trying to figure out other ways to learn new things, and these are some podcasts that have helped me with growing my business online.

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Back in the day, Google let us use their Keyword Research Tool, and even though we still have the Google Keyword Planner, it's not as useful as it was before. So to solve the problem, there's a few tools I use to make sure my keyword lists stay relevant and up-to-date.

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Today I'm going over three resources that will help you find similar sites within the same niche.

Right now I'm doing research for one of my products, which is a course on how to hire A-players, so I'm trying to make a list of similar blogs and websites that might make good joint venture partners, and I have three different websites I use to find them.

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