Leveling Up with Eric Siu

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. Tuning in you’ll learn about the inner workings of Mutiny and what you can expect when you sign up. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:25] Get to know today’s guest Jaleh Rezaei, the CEO & Co-founder of Mutiny.
• [00:53] Jaleh’s journey and how she co-founded Mutiny.
• [03:51] How Mutiny differs from other customer data platforms on the market.
• [06:04] How Mutiny can advise customers on actionable steps to drive conversion and personalization.
• [08:18] The playbook that Mutiny offers its users and how it benefits the customers.
• [10:26] Examples of how customers are using Mutingy to drive inbound conversion and target account-based marketing (ABM). 
• [11:28] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful.
• [12:49] Examples of the outsized impact that small changes can have on conversions.
• [13:19] The unexpectedly simple elements that shape personalization.
• [17:46] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages.
• [18:57] A breakdown of Mutiny’s ideal customer.
• [20:34] Mutiny’s plans for future outbound integrations. 
• [21:17] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
• [21:53] Discover Jaleh and her team's favorite tools: MadKudu and Segment.
• [22:41] That’s it for today!
• [22:50] Subscribe, hit the bell button, and let Eric know your thoughts in the comments.

Resources From The Interview:

• Jaleh Rezaei

• Mutiny

• Try out the Mutiny Demo: https://demo.mutiny.com/

• Gusto

• Notion

• Amplitude

• Livestorm

• Qualtrix

• Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Leveling Up

• Eric Siu on Twitter

• Eric Siu on Instagram

In this episode, I'll explain a few creative ways to get the clients you want in 2022 and beyond.  Understand the importance of forming long-term relationships with people and how to think outside the box!

TIME-STAMPED SHOW NOTES

• [00:00] - Introduction
• [00:27] - 1. Throw some dinner!
• [01:17] - Host an event
• [01:40] - 2. Web3
• [02:21] - 3. Poaching
• [03:25] - 4. Give them gifts! Be creative
• [04:23] - Cultivate a relationship
• [05:11] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

In this video, I'm going to talk about 7 Crypto Careers for 2022 & Beyond. As the world of Web3 is exploding, learn what roles and careers will be in demand to get ahead of 99% of people.

TIME-STAMPED SHOW NOTES

• [00:00] - Introduction
• [00:19] - 1. Community Manager
• [02:03] - 2. Partnerships Manager
• [02:56] - 3. Influencer Manager
• [03:45] - 4. Events Manager
• [04:47] - 5. Developer
• [05:43] - 6. Designer
• [06:24] - 7. Project Manager
• [07:44] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

Today, I talk about how to safely secure your NFTs from hackers. Many people have lost their NFTs to hackers, so it's important to make sure your assets are protected.

TIME-STAMPED SHOW NOTES

• [00:00] - Intro
• [00:22] - Use a hardware wallet
• [01:12] - Use two-factor authentication
• [01:30] - Use a password manager
• [03:00] - Use a VPN
• [03:25] - What NOT to do
• [03:59] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

Today I talk about how the Bored Ape Yacht Club NFT collection is a masterclass in marketing. BAYC is an NFT collection that is the gold standard for NFT marketing - from capitalizing on exclusivity, to creating utility, to cultivating community.

TIME-STAMPED SHOW NOTES

• [00:00] - What is the Bored Ape Yacht Club?
• [00:50] - Celebrities that have Bored Apes
• [01:39] - Owning an Ape has an exclusivity factor
• [02:45] - Bored Ape NFTs have utility
• [03:30] - Bored Apes: the new Supreme?
• [04:15] - Bored Apes build community
• [06:01] - BAYC is the first strong NFT community out there
• [06:45] - BAYC keeps growing because they keep investing in growth
• [07:33] - Outro

__

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

Today, I talk about how social tokens will affect marketing. I define social tokens and share the possibilities for incorporating them into marketing to grow your business.

TIME-STAMPED SHOW NOTES

• [00:00] - Intro
• [00:14] - What are social tokens?
• [02:08] - How creators can use social tokens for marketing
• [03:55] - How brands can use social tokens for marketing
• [04:45] - Why social tokens work and what this implies for marketers in Web3
• [06:06] - Social tokens are a long-term play
• [06:30] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

Today, I'm talking about how Web3 will change marketing forever. I discuss what Web3 is, how it's changing the Internet, and how marketers will have to adapt for the long term.

TIME-STAMPED SHOW NOTES

• [00:00] - Intro
• [00:18] - Different eras of the Internet - Web1 and Web2
• [01:55] - What is Web3?
• [03:13] - NFTs are already exploding
• [04:33] - How Web3 will change the way we do marketing through communities and NFTs
• [05:20] - The rise of decentralized power
• [05:59] - Own your assets and communities and build for the future
• [07:22] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #web3 #marketing #metaverse ⚠️⚠️⚠️

Today, I talk about how Gary Vee sold 1 million copies of his book "Twelve and a Half" using the power of NFTs and what you can learn from it - from how to leverage NFTs in your marketing to creating an incentive and an offer.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:49] - The innovative NFT strategy Gary Vee used to sell his book
• [01:13] - The power of incentive
• [01:51] - You can do a lot with NFTs
• [02:20] - How I am considering a similar strategy for Leveling Up
• [03:00] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #nft #marketing #garyveee ⚠️⚠️⚠️

Today, I talk about why community is the future of marketing. With the rise of Web3 and decentralized power, it's important to leverage the power of community and long-term thinking.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:32] - Web3 has caused the rise of a lot of communuity-based projects
• [01:34] - Relationships are a long-term investment
• [02:50] - The SPACES model
• [04:00] - A lot of companies aren't prepared for community - don't let it be you!
• [05:00] - Think like a long-term investor
• [05:46] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #web3 #marketing #community ⚠️⚠️⚠️

Today I talk about how crypto exchange FTX (valued at $25B) does marketing to generate acquisitions. 

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:26] - What is FTX?
• [01:09] - Collect emails and provide value
• [02:47] - Build a good affiliate program
• [03:19] - Optimize web pages for search spiders
• [05:55] - Coinbase is the gold standard for crypto marketing
• [07:49] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #cryptocurrency #marketing #crypto ⚠️⚠️⚠️