Leveling Up with Eric Siu

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, founder and CEO of Acquisitions.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer, and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:15] Introducing today’s guest Alex Hormozi, Founder and CEO of Acquisition.com.
• [03:13] Learn about Alex’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. 
• [03:48] How Alex’s media plan utilizes platforms like Youtube and how he is scaling his business.
• [04:38] How Alex refined the model he uses to run his gyms: by trying something new every month.
• [06:06] Hear about the other books Alex is working on.
• [07:19] How Alex is using his process to help people by providing free resources. 
• [08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages.
• [11:54] Alex breaks down three examples of how he put together a $100M Offers.
• [14:33] The importance of defining what value is for your customers.
• [17:47] How cutting down the speed of achievement creates value for your customers.
• [19:04] The four variables you need to master when putting together a $100M offer.
• [20:56] What Alex learned from management consulting.
• [23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject.
• [25:38] How Alex structures his offers with guarantees around growth. 
• [27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together.
• [30:01] Alex gives insight into how his portfolio is currently structured.
• [34:24] Alex’s book recommendation and what has made a difference to Alex’s life in the past year.

Resources From The Interview:

• Acquisition.com
• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
• Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym
• Alex Hormozi on Instagram
• Alex Hormozi on YouTube
• Leila Hormozi on Instagram

• Burning Wish

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here

Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Leveling Up
• Eric Siu on Twitter

• Eric Siu on Instagram

Are Twitter ads still relevant in 2021 and beyond? Today, I talk about why Twitter is an important channel for ads and how I get the most use out of it.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:25] - Twitter is unique in its sharing abilities
• [00:55] - Twitter ads keep improving
• [01:26] - Many audiences hang out on Twitter + why it's valuable to me
• [01:56] - Twitter carousel ads are seeing better performance
• [02:38] - How I get utility from Twitter + why it's an untapped channel
• [03:00] - Look for overlooked opportunities
• [03:54] - Outro

——

►Register for my FREE webinar and build your dream business: bit.ly/3ARgO1L

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ 

►Follow me on Instagram: https://www.instagram.com/ericosiu/

►Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this video, I walk you through transferring your NFTs from OpenSea into the safety of a hardware wallet. I also talk about why it is important to invest in a secure wallet to protect your assets.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:18] - Initiating the transfer
• [00:48] - Pay attention to gas fees
• [01:36] - Using Ledger Live
• [01:56] - After your NFTs have been successfully transferred
• [02:20] - Why cold storage is important to protect your NFTs
• [03:13] - Outro

——

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ 

►Follow me on Instagram:

https://www.instagram.com/ericosiu/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this episode, I am going to talk about why I spent $110,000 on this NFT! 

TIME-STAMPED SHOW NOTES:

• [00:00] - Introduction
• [00:57] - The BAYC(Bored Ape Yacht Club) NFT 
• [03:00] - The Ape Festival!
• [04:00] - We all crave for having our own community 
• [04:33] - The beauty of the BAYC Community
• [05:11] - The relationship I built with the community is worth it
• [06:17] - What to expect when investing into something
• [07:08] - Outro

——

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ 

►Follow me on Instagram:

https://www.instagram.com/ericosiu/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

In this episode, I talk about the importance of using an NFT community manager, how they can bolster your NFT project, and how to go about hiring one.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:42] - Look for NFT-specific community managers on Discord
• [02:24] - The CMX job board is the best board for NFT community managers
• [03:27] - Twitter is also a great tool for the NFT community
• [04:05] - Why the community manager is the most important role for your NFT project
• [05:22] - Outro

——

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/ 

►Follow me on Instagram:

https://www.instagram.com/ericosiu/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

If you want to start an NFT project this episode is for you! Today, Eric provides a breakdown of four different ways to find NFT artists. Based on his own experience of creating his NFT project Leveling Up Heroes, Eric explains the whole process from finding the artist to negotiating the price, getting them excited about the project, communicating your vision, and working with them to completion. To find out how you too can create a successful NFT, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:28] A few of the different reasons people decide to create an NFT project. 
• [00:53] How to use Dribbble and Behance to find artists.
• [01:43] How to connect with an artist when you find one that you like. 
• [02:20] How to look for artists of different communities that have already done NFTs.
• [03:07] A guide to sourcing NFT Artists on Twitter.
• [03:43] What to consider when negotiating the price.
• [03:58] A sneak peek at Eric’s NFT project Leveling Up Heroes. 
• [04:13] Eric sheds light on the development of his NFTs and how the process works. 
• [05:23] How to motivate contractors and get them excited about the project.
• [06:11] A recap of the different parts of the NFT project process.

Resources From The Interview:

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Leveling Up

• Eric Siu on Twitter

• Eric Siu on Instagram

It can be easy to dismiss NFTs as a fad or as unsophisticated cartoons, but doing so would mean missing out on some very exciting developments happening in online investment and the broader digital landscape. In today’s episode, Eric unpacks the key features you should be looking out for when you decide to invest in long-term NFTs. Some of the most rewarding NFTs to purchase are ones that have a built-in sense of community, where you have the opportunity to meet up with other participants and gain access to exclusive events and content. Another key indicator of an NFT that has long-term potential is one that has a clear roadmap for how it plans to develop in the future, whether it’s expanding the brand or hiring increasingly skilled artists to elevate the product. Tune in to hear all about the NFTs that Eric has chosen to invest in and why a long-term mindset is crucial!

TIME-STAMPED SHOW NOTES:

• [00:15] Introducing today’s topic: How to invest in long-term NFTs.
• [00:46] The exciting time we find ourselves in and the decentralized web. 
• [01:05] Eric breaks down his NFT investments and why he chose them.
• [03:03] Why NFTs are like the intersection between gaming and business.
• [03:28] NFTs that have a sense of community and why that’s an important quality for investing.
• [05:17] How to identify long-term NFT’s through their projected roadmap. 
• [06:14] VeeFriends and Gary Vaynerchucks’ projected roadmap for the project.
• [07:57] The story of CryptoPunks, the first-ever NFTs.
• [09:15] Eric’s take on investing in long-term NFTs.
• [09:37] Why you should have a long-term mindset when you invest. 

Resources From The Interview:

• Gary Vaynerchuck
• Gary Vaynerchuck on Youtube
• Vee Friends
• Bored Ape Yacht Club
• CryptoPunks
• Ethereum
• Bitcoin
• Solana

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here

Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Leveling Up
• Eric Siu on Twitter
• Eric Siu on Instagram

The Pandora Papers are leaked files from 14 offshore service providers that tie more than 330 public officials, including 35 world leaders, to an offshore fortune. The International Consortium of Investigative Journalism shows how world leaders and public officials use offshore tax havens to hide assets worth hundreds of millions of dollars, resulting in the filing of a massive investigation. While there is a dominant narrative to side with the poor, today on Leveling Up, Eric suggests that hating on the rich is misguided, and suggests that we should filter this information ourselves and think critically about the incentive behind the actions of those involved. To find out more about the Pandora papers, what this means for you as a human being, and how you should think about this, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:29] What the Pandora Papers are and some of the people implicated.
• [01:14] Who’s behind the leaked files.
• [01:33] Why Eric believes the media is incentivized to do this.
• [03:07] How setting up offshore companies is not illegal.
• [03:42] The importance of filtering information for yourself.
• [04:02] Why you should consider how these people got rich in the first place.
• [05:11] Thoughts on the ethics of King Abdullah II of Jordan’s property empire.
• [05:39] Thoughts on Kenyan President Uhuru Kenyatta owning offshore companies.
• [06:10] How we should reframe the narrative and critically think through what is legal and illegal.
• [07:00] Thoughts on the ethics of Vladimir Putin’s mistress buying assets in Monaco.
• [07:23] The difference between tax avoidance and tax evasion. 
• [08:08] Czech Prime Minister Andrej Babis’s failure to declare an offshore investment company.
• [08:27] Thoughts on the Pakistani prime minister’s dealings.
• [08:59] Why you should think critically about the incentive behind the actions of those involved and how it fits into your worldview. 
• [09:17] Why Eric focuses on what he can control.
• [09:41] Why you should focus on what is actually legal and illegal and why it matters to you.

Resources From The Interview:

• The Pandora Papers 

• The International Consortium of Investigative Journalism

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Leveling Up

• Eric Siu on Twitter

• Eric Siu on Instagram

TikTok has just hit one billion monthly active users, and while it’s great to see a social media company that isn’t owned by Google or Facebook thrive, it’s worth asking what the long-term potential of the company could be realistic. In this episode, Eric looks at the young creators that are succeeding on the platform and unpacks TikTok’s algorithm and its capacity to facilitate videos going viral. Tuning in you’ll hear Eric break down how these creators are achieving success by diversifying into other channels, and how the earning potential of YouTube creators stacks up against those of TikTok. We break down why TikTok lags behind in discoverability and why Eric believes that YouTube has superior long-term potential. Tune in today to get the lowdown on all the social media platforms and more!

TIME-STAMPED SHOW NOTES:

• [00:15] Introducing today’s topic: How TikTok hit 1 billion monthly active users and what that means from a business perspective.
• [00:58] What the earnings look like for TikTok creators in general, especially young people. 
• [01:58] TikTok’s algorithm and the higher likelihood of going viral.
• [02:10] Why its capacity for discoverability is where TikTok lags behind other platforms.
• [02:15] YouTube’s efficacy when it comes to discoverability and high earning potential.
• [02:38] How TikTok creators are finding success by migrating to other channels.
• [02:52] Why top content creators choose to stick it out on YouTube. 
• [03:31] Why YouTube has more potential for longevity and earning power.
• [03:49] How different platforms can best serve you depending on your business and content goals.
• [05:12] Why Eric sees more long-term potential in YouTube than TikTok.

Resources From The Interview:

• Leveling Up
• TikTok
• Charli D'Amelio on TikTok
• Charli D’Amelio on Instagram
• Dixie D’Amelio on TikTok
• Dixie D’Amelio on Instagram
• Nate O’Brien on Youtube
• Logan Paul on YouTube
• Mister Beast on YouTube

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here

Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Leveling Up
• Eric Siu on Twitter
• Eric Siu on Instagram

Thanks for tuning in to Leveling Up! On today’s show, Eric shares how he is building a path to $100 million in annual revenue through his various businesses, which are all built around the philosophy and mission to level up the world and empower others to do so too. You’ll hear why he buys other agencies and prioritizes upskilling and educating his employees. Eric also lets us in on why he has chosen to invest in MicroAquire, what the pre-built terms are that have created trust in his business, and why he believes that long term growth is created by looking at mission, vision, and values. Tune in today to hear more! 

TIME-STAMPED SHOW NOTES:

• [00:37] The different businesses Eric has: Single Grain, Clickflow, the Leveling Up education products, and the marketing school he runs with Neil Patel, 
• [02:35] How everything is built around the philosophy and mission to level up the world. 
• [03:00] How Eric’s businesses work to further the message of leveling up the world, and empowering others to do so too. 
• [03:12] The gamification of life and how the world’s most successful people have businesses.
• [03:56] Why they buy other agencies: to use their capabilities and to learn and train leaders.
• [04:43] Their view to upskill their own employees and make education available to others.
• [05:18] How life and business are about resource management. 
• [05:57] The pre-built terms that have created trust 
• [06:37] Why he has chosen to invest in MicroAquire, the Zillo of mergers and acquisitions. 
• [06:57] His current focus on deal flow and allocating a GM to all of his businesses.
• [08:24] Why you should think about the offers you are putting together and read $100M Offers by Alex Hermozi.
• [09:45] How long term growth is created by looking at mission, vision, and values.
• [10:18] An invitation to reach out and share your $100 million business ideas with us. 

Resources From The Interview:

• Leveling Up

• The Regret Minimization Framework

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Clickflow

• $100M Offers

• Leveling Up

• Eric Siu on Twitter

• Eric Siu on Instagram