Leveling Up with Eric Siu

Today, I talk about 8 hot marketing careers for 2022. From community managers to content creators, tune in to learn which digital marketing careers will play a key role in the next year.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:07] - Community managers are beginning to take off
• [01:56] - Specialized content creators will take the social media game to the next level
• [02:46] - SEO isn't going anywhere
• [03:36] - Paid media specialists will continue to play an important role in advertising
• [04:01] - Video editors will thrive in the creator economy
• [04:22] - Data analysts will be valuable for gathering and interpreting important data
• [04:44] - Email marketing and SMS specialists will always be in demand
• [05:06] - CRO specialists are valuable for optimizing conversion rates
• [05:40] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #marketingcareers #marketing #digitalmarketing ⚠️⚠️⚠️

Today, I talk about how to promote your NFTs the right way to get your project in front of the right eyes. I share how to provide value, build relationships, and create a long-term mindset for NFT success.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:22] - Work with influencers and provide value
• [01:45] - Be smart with whitelists
• [03:25] - Use Discord to build up a community
• [05:02] - Take advantage of Twitter Spaces
• [05:35] - Clubhouse is another helpful drop-in audio platform
• [06:21] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #nft ⚠️⚠️⚠️

Today’s guest is Chrisman Frank, CEO of Synthesis, the innovative learning experience designed to develop students who thrive on complexity and solving for the unknown. Chrisman joins us on the show to speak about the unique approach behind Synthesis and how it is reinventing the way we think about teaching children. We hear about how our guest started working at the intersection of technology and education before learning about Elon Musk’s school, Ad Astra. He talks about how he adapted the approaches designed by his co-founder Joshua Dahn for Musk’s school to Synthesis. Our conversation covers the mechanics of the simulation-based competitions that make up the Synthesis syllabus. These simulations consist of putting kids in situations involving having to make difficult tradeoffs under uncertainty and then checking their results against competing teams. We explore how this approach helps children learn to reason and communicate in a way that is categorically different than their peers. Our conversation also covers lessons Chrisman took away from his time with ClassDojo, metrics for the success of Synthesis, and some of the key texts that have influenced our guest’s thinking. 

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:42] How Chrisman got into tech, learned about Elon Musk’s school Ad Astra, and started Synthesis.
• [02:35] The influence of the first principles approach at Musk’s school on Chrisman’s thinking.
• [05:06] Benefits of the problem solving-focused simulations used by Chrisman’s co-founder, Joshua Dahn.
• [07:18] How Synthesis compares to regular school and how the timetable is designed.
• [08:35] The Simulations that Josh designed for Ad Astra being used at Synthesis.
• [10:06] Learning how to think by experiencing the results of past poor thinking.
• [11:19] The mechanics of the course and how the syllabus is designed.
• [13:19] Numbers such as revenue at the time of Synthesis’ first raise.
• [15:04] Key learnings around education and business Chrisman took from ClassDojo.
• [18:27] A new application process for Synthesis Chrisman is dropping in the form of a game.
• [21:28] Top books recommended by Chrisman that relate to Synthesis.
• [24:43] The best way to find and connect with Chrisman online.

Resources From The Interview:

• Chrisman Frank
• Chrisman Frank on Twitter
• Synthesis
• Joshua Dahn

• Maverick

• ClassDojo
• Must-read books: Beginning of Infinity, Inserto, and Blood Meridian

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here

Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Leveling Up
• Eric Siu on Twitter

• Eric Siu on Instagram

Today, I talk about how Coinbase, BlockFi, FTX, and other big crypto brands do marketing and what you can learn from them.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:17] - Coinbase is the gold standard of crypto marketing
• [02:36] - BlockFi uses airport ad space
• [03:36] - FTX capitalizes on the NFL
• [05:24] - Go where the attention is
• [06:00] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #crypto ⚠️⚠️⚠️

Today, I talk about why I invested $101,500 into Gary Vee's Veefriends NFT project. I also explain what VeeFriends are and how I'm thinking about this as a long-term investment.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:45] - Who is Gary Vaynerchuk?
• [01:28] - What is Veefriends?
• [02:12] - How to think about investing in NFTs
• [04:03] - Veefriends' amazing community 
• [05:55] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #nft #marketing #metaverse ⚠️⚠️⚠️

Today, I talk about Facebook's rebrand to Meta and what that means for marketers. I walk you through what the Metaverse is, the advent of Web 3.0, and why this rebrand is significant.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:30] - What is the Metaverse?
• [01:27] - Why the rebrand to Meta is significant
• [02:50] - The importance of Web 3.0
• [04:55] - The future of decentralized spaces
• [06:17] - What the Metaverse means for marketers
• [07:36] - Go where the attention is
• [09:37] - Outro

___

Watch:

🖼NFT ONLY Videos https://bit.ly/NFTplaylist

🤑Wealth Building ONLY Videos https://bit.ly/WealthVideosPlaylist

📈Marketing Trends ONLY Videos https://bit.ly/TopMarketingClips

👨🏻‍🏫 Marketing Case Studies https://bit.ly/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://bit.ly/startmarketingagency

💰Marketing Career Tips ONLY Videos https://bit.ly/bestmarketingcareers

Programs:

✌️Create Your Own Dream Business bit.ly/3ARgO1L 

👾 Get the Leveling Up book & FREE bonuses: https://book.levelingup.com/offer 

🤵Consulting School [Start Your Own Agency] https://try.consultingschool.io/growth-chat/  

💰Marketing School Pro [Ad Free Listening + Training] https://www.marketingschool.io/pro 

Connect:

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/ 

🐦 Twitter: https://twitter.com/ericosiu 

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

Today, I talk about how to buy NFTs on Solana quickly and easily without large transaction fees. I walk you through the process of purchasing an NFT and share my tips for investing in NFTs.

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:39] - Solanart.io  and SolSea.io
• [00:58] - Only invest what you can afford to lose
• [01:27] - Find an NFT that resonates with you
• [02:05] - How to purchase an NFT
• [03:29] - Outro

___

✌️Create Your Own Dream Business bit.ly/3ARgO1L

🤵Consulting School [Start Your Own Agency] https://try.consultingschool.io/growth-chat/ 

💰Marketing School Pro [Ad Free Listening + Training] https://www.marketingschool.io/pro

__

🖼NFT ONLY Videos https://bit.ly/NFTplaylist

🤑Wealth Building ONLY Videos https://bit.ly/WealthVideosPlaylist

📈Marketing Trends ONLY Videos https://bit.ly/TopMarketingClips

👨🏻‍🏫 Marketing Case Studies https://bit.ly/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://bit.ly/startmarketingagency

💰Marketing Career Tips ONLY Videos https://bit.ly/bestmarketingcareers

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Follow me on Instagram: https://www.instagram.com/ericosiu/

►Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

————

In this video, we are going to talk about how Amazon is currently copying other brands and rigging the results in their favor, and my opinion about it!

TIME-STAMPED SHOW NOTES:

• [00:00] - Intro
• [00:57] - Amazon, as one of the largest company in the world
• [01:42] - Amazon has done a lot of good for the world
• [02:21] - The natural problem with large centralized company
• [03:44] - The more power you gain, the more people will complain
• [04:40] - Good Product and Distribution matter the most
• [05:38] - How to control your brand?
• [06:25] - Building a brand  
• [08:16] - Final thoughts
• [08:42] - Outro

___

✌️Create Your Own Dream Business bit.ly/3ARgO1L

🤵Consulting School [Start Your Own Agency] https://try.consultingschool.io/growth-chat/ 

💰Marketing School Pro [Ad Free Listening + Training] https://www.marketingschool.io/pro

___

🖼NFT ONLY Videos https://bit.ly/NFTplaylist

🤑Wealth Building ONLY Videos https://bit.ly/WealthVideosPlaylist

📈Marketing Trends ONLY Videos https://bit.ly/TopMarketingClips

👨🏻‍🏫 Marketing Case Studies https://bit.ly/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://bit.ly/startmarketingagency

💰Marketing Career Tips ONLY Videos https://bit.ly/bestmarketingcareers

__

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Follow me on Instagram: https://www.instagram.com/ericosiu/

►Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

When social media first surfaced, it was generally dismissed as largely inconsequential for businesses. These days, it’s almost impossible to imagine a successful business without a social media presence. With the rise of Web 3 and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book, The Business of Belonging: How to Make Community your Competitive Advantage. In this conversation, we discuss the key difference between building an audience versus a community and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes businesses make when they first build their communities and how to go about it the right way. Be sure to tune in to learn more about this important topic from an expert in the field!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:15] Introducing David Spinks, VP of Community at Bevy and Co-founder of CMX.
• [01:14] How community is being factored into how businesses are structured. 
• [02:28] Outlining the differences between audience and community.
• [04:30] How community encourages participants to create rather than consume.
• [05:40] Examples of communities where David has seen people create and contribute.
• [07:35] The importance of a skilled and competent community manager. 
• [08:42] How to find the right community manager.
• [09:39] How Bevy, a pioneering community event engine, was started.
• [11:29] Starting small and setting an intentional example with your initial community members.
• [15:59] How to ‘push out control’ to manage large communities with fewer community managers and why many businesses make the mistake of growing too fast. 
• [18:04] The SPACES Model as a framework for defining your community’s business value.
• [21:07] The best way to grow your community; why most businesses start in the wrong place.
• [24:07] David’s top book recommendation and its far-reaching applications.
• [24:39] David’s podcast, Masters of Community, and what you can learn from it. 
• [25:24] Exciting new AI tools to take your community to the next level!

Resources From The Interview:

• David Spinks
• David Spinks on LinkedIn
• David Spinks on Twitter
• The Business of Belonging
• Masters of Community Podcast
• CMX
• The SPACES Model: The Framework for Defining Your Community’s Business Value
• Bevy
• Startup Grind
• Orbiit.ai
• Orbit.love

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here

Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Leveling Up
• Eric Siu on Twitter

• Eric Siu on Instagram

Today, I talk about the top 6 marketing trends for 2022 and beyond and how you can use them to dominate your marketing in the future. 

TIME-STAMPED SHOW NOTES: 

• [00:00] - Intro
• [00:20] - 1. Twitter is an underestimated marketing channel
• [01:50] - 2. NFTs are going to skyrocket in the marketing space
• [04:57] - 3. Repurposing content for YouTube is a superpower
• [06:32] - 4. Diversify and own your audience with email lists
• [07:07] - 5. Community is the future
• [07:19] - 6. Podcasting is a fantastic tool for building an audience
• [07:51] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook 

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro 

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/  

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ 

https://www.facebook.com/levelingupofficial 

https://www.linkedin.com/company/leveling-up-official 

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io 

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ 

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos  

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos 

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends 

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies 

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency 

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos 

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #marketingtrends #marketing #nfts ⚠️⚠️⚠️