Leveling Up with Eric Siu

What Are Shoppable Livestreams?

In today’s episode, Eric talks about shoppable live streaming, which is a livestream where someone talks about products that viewers can buy. He provides statistics to demonstrate the success of Amazon live streaming and describes some of his own success with selling his book live on Clubhouse. Find out what we can learn from the success of shoppable live streaming in China, the different platforms you can use, and how valuable it can be to those in e-commerce.

TIME-STAMPED SHOW NOTES:

• [00:14] Eric starts by explaining what shoppable livestreams are.
• [00:41] How Amazon is using shoppable livestreams.
• [01:18] Eric’s success with his book live in a Clubhouse room. 
• [01:48] Why conversion rates are so high.
• [01:59] Some statistics that demonstrate the growth of shoppable livestreams.
• [03:00] The benefits of educating yourself about Amazon live streaming and learning from the success of the Chinese if you’re in e-commerce.
• [03:21] Different platforms you can use for shoppable live streaming. 
• [03:38] Resources that may help you stay ahead of developing trends.
• [03:48] If you enjoyed this episode, hit the like button!

Resources From The Interview:

• Amazon Live

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Whether you want to be self-employed or create a source of income to fund other projects, there are many good reasons to start your own digital marketing agency. Today, Eric breaks down a step-by-step guide on how you can do this. From reaching out to the people you most want to work with, to creating content to target them, finding work through different sources, and building a network, he covers all the bases. To level up from starting your side hustle to reaching your first 100k, tune in today.

TIME-STAMPED SHOW NOTES:

• [00:13] Eric introduces today’s topic by mentioning some of the reasons you might want to start a digital marketing agency.
• [01:02] The goal: your first 100k or to replace your salary. 
• [01:23] Why companies should encourage their employees to have side hustles.
• [01:54] Eric’s experience of being fired for having a side hustle.
• [02:16] Reaching out to your Dream 100: the top 100 people you want to work with.
• [02:36] Different channels you can use to reach out to people.
• [03:05] Decide on your niche and create content that targets the people you want to work with.
• [03:28] Why you should choose one channel first. 
• [03:45] Reach out to five people a day and demonstrate your skills with a loom cast.
• [04:24] At first, charge whatever you can.
• [04:47] Get listed on digital marketing websites and job portals.
• [05:10] Be proactive: put out one piece of content and reach out to people every single day.
• [05:44] Your network is your net worth: connect yourself with like-minded people through virtual or in-person networks.
• [07:15] Hire some freelancers and level up to full-timers. 
• [07:39] Eric will make another video on how to level up from six figures to seven.
• [07:54] If you enjoyed this video, check out the next video, and don’t forget to like, review and subscribe.

Resources From The Interview:

• Single Grain

• Hunter
• Quora
• Loom
• Upwork
• Freelancer
• MarketerHire
• Twitter Spaces
• Clubhouse

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Today, Eric looks at the new Google Ads Insights, which surfaces trends tailored to your business so that you can see if you're keeping up with demand for trending products or services, and proactively formulate campaigns for related products. Hear about how this is Google’s way of trying to protect their ad revenue in the face of increased competition, and the implications of these increasingly AI automated processes on the future of marketing agencies. Tuen in today!

TIME-STAMPED SHOW NOTES:

• [00:13] An introduction to Google Ads Insights and what it means for you as an advertiser. 
• [00:29] What it does: it tells you trending keywords to help you proactively formulate campaigns for related products. 
• [01:21] Google's incentive: they want you to spend more on ads.
• [01:42] How Google is trying to protect its ad revenue in the face of increased competition.
• [01:59] How computers are increasingly automating these processes for us.
• [02:25] Why agencies need to evolve over time, especially on the creative front, as machines get better at optimizing and more decisions are made by AI.
• [03:00] Let Eric know your thoughts in the comments, subscribe, and like.

Resources From The Interview:

• Google Ads Insights

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Sleep is one of the ‘power-ups’ in your life and, in order to perform at a high level, it’s important to get good rest. From preparing for bed to preventing disturbances and monitoring your sleep patterns, today’s episode looks at some quick yet powerful sleep hacks to help you perform at your best! We factor in the environmental, physical, and chemical factors that can help maximize your sleep quality for the ultimate night’s rest. 

TIME-STAMPED SHOW NOTES:

• [00:23] The importance of sleep as one of the ‘power ups’ of your life.
• [01:27] Tip 1: Putting a piece of tape over your mouth.
• [02:34] Tip 2: Sleeping at 68 or 69 degrees.
• [03:18] Tip 3: Using an air filter to ensure high-quality air.
• [03:39] Tip 4: The benefits of tracking your sleep with an Oura Ring.
• [04:08] Tip 5: Cooling your mattress and monitoring your sleep with an Eight Sleep.
• [04:48] Tip 6: Being wary of taking too hot a shower before bed.
• [05:16] Tip 7: Avoiding screens before bed; read a book or use glasses with blue light filters.
• [05:35] Tip 8: Keeping your phone on orange light and using F.lux on your laptop or desktop computers.
• [05:57] Tip 9: Wearing a silk sleep mask.
• [06:22] Tip 10: Taking hemp oil or a CBD pill before bed.
• [06:43] Tip 11: Current Experiment: using magnesium to stop tossing and turning.

Resources From The Interview:

• Why We Sleep

• Sleep is Your Super Power: Ted Talk
• Alen Air filter
• Oura Ring
• Eight Sleep
• Felix Gray
• F.lux
• Slip 
• Thorne

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

How Zeus CEO Kulveer Taggar Plans To Tackle The $18B Corporate Housing Market

Today’s guest is Kulveer Taggar, CEO of and co-founder of Zeus, a new flexible way to rent that caters for utilities, furniture, and fixed leases. Since 2015, the company has made over 150 million dollars in revenue and they have set their sights on the 18 Billion dollar Corporate Housing Market. Kulveer explains how he became an entrepreneur and sold a business for $5 million when he was only 24-years-old. He talks about how his motivation changed from making money to solving a problem, what inspired him to start this company, and how he continues to find ways to make it easier for people to move around and stay in places for longer periods of time. He also explains how the pandemic affected the business, how they survived it, and how it influenced their strategy going forward. Hear about how they managed to achieve customer acquisition long before they ever hired a marketer, and how they managed to scale from 100 homes to almost 4000. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:15] An introduction to Kulveer Taggar. 
• [00:44] How he became an entrepreneur and sold a business for $5 million at age 24.
• [03:28] Kulveer explains the benefits of YCombinator and how the founder network became one of his greatest assets.
• [05:05] How is Zeus different from Airbnb: more like a hotel company than a hotel booking site.
• [05:50] Kulveer explains the business model.
• [06:19] Eric mentions some of the figures of the business’s success.
• [06:31] Kulveer describes how he came up with the idea and some of the success they’ve had since 2016.
• [07:25] Kulveer’s long-term vision for the business: Turnkey provision homes. 
• [08:05] As human happiness and potential are often tied to location, he wants to make it easier for people to be more mobile. 
• [08:30] How Kulveer has evolved as a founder and how his motivation has changed from wanting money to solving a problem.
• [09:44] How studying philosophy helped him in the business world.
• [12:11] What is working for Zeus: How they managed to achieve customer acquisition and scale from 100 homes to almost 4000 homes. 
• [14:11] How the pandemic affected the business and their strategy has changed.
• [15:29] How the pandemic affected his own psyche.
• [18:00] Kulveer’s favorite business book: 7 Powers

Resources From The Interview:

• Kulveer Taggar on Twitter
• Zeus
• YCombinator
• Balaji Srinivasan on Twitter

• Fleck

• Must read book: 7 Powers: The Foundations of Business Strategy

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

The greatest predictor of human longevity, apart from genetics, is close ties and social integration. According to today’s guest, research has shown that even the success of a business can be traced back to the oxytocin levels (the chemical released when you feel a connection) found in the bodies of its employees. Jon Levy is the founder and host of Influencers, a private organization that arranges dining experiences dedicated to bringing together exceptional people and thought leaders. He is also a behavioral scientist and author who has a new book coming out, titled You Are Invited, about how to create connection, trust, and a sense of belonging. In this episode, John talks about how the human brain is wired for novelty, why networking events and swag bags are a waste of time, and how to genuinely foster human connection. Tune in and learn about the IKEA effect, the Mere-exposure effect, and an art heist at the Louvre that will blow your mind!

TIME-STAMPED SHOW NOTES:

• [00:13] An introduction to Jon Levy.
• [01:48] John talks bout the dinners he hosts with 12 high-profile people who can only share their names or professions once they have cooked a meal together.  
• [02:30] How the human brain is wired for novelty: people do really well when they’re doing something just outside their skillset. 
• [03:45] The state of peaking in performance: when you’re doing something that’s fully engaging, you lose all sense of self-consciousness.
• [05:01] Jon talks about Shane Snow’s book, Smartcuts, and the value of momentum. 
• [06:31] Jon shares his background as a human behavioral psychologist
• [07:55] Thoughts on Youtuber, MrBeast.
• [09:09] Jon’s main focus on increasing the connections between people.
• [10:50] How the definition of a close friend has changed: why Gen Z is the loneliest generation. 
• [11:45] An introduction to Jon’s book, You're Invited; how to create connection, trust, and a sense of belonging.
• [13:04] Why Jon wrote the book: to share the importance of and misunderstandings about human connection.
• [14:38] Jon explains the IKEA effect and why we care about what we put effort into.
• [16:05] Using his book as a guide to figure out the ideal way to connect with people.
• [16:43] Jon addresses some of the commonly held misperceptions about how to meet people.[17:38] Why he found memorable stories to demonstrate his lessons. 
• [18:37] An example of one of his stories is an art heist at the Louvre that demonstrates the Mere-exposure effect. 
• [21:54] What else is Jon reading: Breathe about the Wim Hof method of fire breathing.
• [23:25] What breathwork has done for Jon.
• [26:30] How to find Jon’s book and other resources.

Resources From The Interview:

• Jon Levy

• You’re Invited 

• You're Invited: The Art and Science of Cultivating Influence

• Influencers

• Smartcuts

• MrBeast

• The 2 AM Principle: Discover the Science of Adventure

• Breathe

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Today on Leveling Up, Eric looks at the social media trends for 2021. He gives a breakdown of what’s growing in popularity and what’s declining or leveling out. He gives a breakdown of his five favorite social media platforms right now and provides some insightful advice as to where you should or should not be targeting your efforts right now in terms of growth potential, competition, and organic reach. To level up on your social media game, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:14] Eric introduces this topic with a breakdown of trends in the usage of each platform.
• [02:28] Eric explains why he is most excited about YouTube.
• [03:20] Why LinkedIn is currently Eric’s second favorite platform: organic reach is strong.
• [03:40] Number three is Twitter: it enables Eric to interact with some of the smartest people in the world through DMs.
• [05:00] Number four is podcasting.
• [05:23] Why starting a blog in 2021 is a bad idea.
• [05:33] How to choose which social media platform to target: Go for low competition and high organic reach.
• [06:16] Start with one platform and branch out from there.

Resources From The Interview:

• Pure Research 

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Why Clubhouse Will Fail

In today's episode, Eric continues his series on Clubhouse by explaining some of the major obstacles facing its success. He talks about how he became addicted to it, built up a following, and spent a significant amount of time on it, before dropping his usage by 90%. Hear about the problems with Clubhouse's execution, monetization, and follower retention, as competitors like Twitter and Facebook launch their own versions.  

TIME-STAMPED SHOW NOTES:

• [00:19] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:23] How Eric started using Clubhouse in December 2020.
• [00:54] Clubhouse’s success among course-creators and coaches.
• [01:26] How Eric ended up spending 30 to 40 hours a week on Clubhouse.
• [02:12] Why Eric’s usage of Clubhouse dropped to 4 hours a week.
• [02:41] The emergence and threat of copies by competitors like Twitter and Facebook.
• [03:08] Copying may not kill you: Snap Chat / Snap is still successful despite being copied.
• [03:33] The problem with Clubhouse’s android app.
• [03:52] The threat of Clubhouse being ‘out-executed’ by its competitors. 
• [04:29] How people are not spending as much time on Clubhouse as they did in the past.
• [04:32] The question of monetization.
• [05:49] Despite its problems Eric hopes that Clubhouse succeeds.
• [06:02] Let Eric know your thoughts in the comments, subscribe, and like.

Resources From The Interview:

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

In today’s episode, Eric shares the SEO strategy that he has found to be significantly more valuable than link-building: relationships. Find out how he came to believe that content and links were the two most important things for SEO and the lengths he went to to get links before he realized that relationships were far more beneficial. Tuning in today, you’ll also learn how you can build relationships and establish networks that will get you links but also have a much bigger payoff in the long term.

TIME-STAMPED SHOW NOTES:

• [00:13] An introduction to today’s topic.
• [00:19] A breakdown of Eric’s businesses and how he came to believe that the two most important things for SEO are great content and links. 
• [01:00] Creating linkable assets, guest posts, directory links, and other things Eric did in the past to get links.
• [01:44] How social media and email provide touch points for building relationships. 
• [02:03] Eric shares examples of the time-consuming nature of relationship building.
• [04:08] Why you should focus on relationships rather than links. 
• [04:28] By fostering relationships, you're no longer just asking for links; you’re building a network and forming partnerships and collaborations.
• [04:50] Some examples of how relationships have created networking opportunities for Eric.
• [05:38] If you focus on long-term relationships, you get so much more than a short-term link.
• [06:55] Why you should continue to create linkable assets, but prioritize the relationships over the links.

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

In today’s episode, Eric shares his thoughts on Apple’s new Apple Podcasts Subscriptions and analytics feature called Podcast Connect. He explains how one of its features enables podcasters to add different channels for SEO, email, and paid media, among other things, to group or curate episodes. Eric compares this to the membership platform of Supercast and breaks down the pros and cons of each. To find out whether or not Eric will be making use of Apple’s new features and why, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:13] An introduction to Apple’s new Apple Podcasts Subscriptions and analytics feature Podcast Connect.
• [01:09] How Apple has enhanced their podcast analytics: Stepping things up because they have been losing ground to Spotify.
• [01:29] New feature: You can add different channels for SEO, email, paid media, to group or curate episodes.
• [01:45] Eric compares Apple Connect to Supercast and breaks down the pros and cons of each:
• Apple doesn’t provide much data, Supercast takes a percentage of revenue but gives you more control. 
• [03:04] Some of the features offered by Apple Podcasts Subscriptions: Exclusive content, ad-free listening, and access to additional content.
• [03:57] Why it may make sense to launch a transcription on both.
• [04:57] The earning potential from Apple Podcasts Subscriptions.
• [05:40] How much the Market School Podcast makes per month on subscriptions. 
• [06:02] A recap: It has analytics from Apple, a Podcast Next section, and the ability to add subscriptions. 

Resources From The Interview:

• Apple Podcasts
• Podcast Connect
• Spotify
• Chartable
• Supercast

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter