In this powerful episode, Kristen reconnects with longtime friend and real estate powerhouse Erin Ethridge to talk about growth, grit, and getting in the right rooms. Erin shares her no-BS approach to leading a mega team, adopting cutting-edge AI tools like Shiloh and House Whisperer, and using hyper-local video marketing to generate real leads. From massive shakeups to her best year ever, she gets candid about lessons learned and why personal reinvestment is non-negotiable. Whether you're a seasoned agent or just starting out, Erin’s raw insights and tactical tips will leave you fired up and ready to evolve.

Show notes:

• Erin Ethridge shares her 25+ year journey in real estate—from courthouse auctions to leading a mega team.
• Learn how Erin uses cutting-edge AI tools like Shiloh and House Whisperer to train agents, improve conversion, and streamline follow-up.
• Discover how hyper-local green screen video content is driving thousands of followers and real leads in her market.
• Why getting in the right rooms matters—and how proximity to the right people can change everything.
• Erin and Kristen talk mindset, leadership shifts, and the power of reinvesting in yourself during seasons of growth or reset.

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Podcast: @‌momsinrealestate

Host: @‌heykristencantrell @‌thehelloculture

Guest: @the_ethridge_team

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