Sign up to save your podcasts
Or
Share Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades
This award winning case from TBWA Hong Kong shows how reallocating upper funnel media dollars across the customer journey helped Lexus successfully launch the UX in one of the toughest auto markets in the world.
View all episodes
By Fergus O’Carroll
4.7
4444 ratings
This award winning case from TBWA Hong Kong shows how reallocating upper funnel media dollars across the customer journey helped Lexus successfully launch the UX in one of the toughest auto markets in the world.
More shows like On Strategy Showcase
View all
HBR IdeaCast
170 Listeners
The Knowledge Project
2,680 Listeners
Cold Call
199 Listeners
2Bobs—with David C. Baker and Blair Enns
256 Listeners
Masters of Scale
3,980 Listeners
Creative Confidence Podcast
127 Listeners
Worklife with Adam Grant
9,179 Listeners
Nudge
181 Listeners
The CMO Podcast
347 Listeners
Uncensored CMO
34 Listeners
The WARC Podcast
11 Listeners
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
44 Listeners
Marketing Against The Grain
351 Listeners
HBR On Strategy
78 Listeners
HBR On Leadership
162 Listeners