In this Checkout episode, we chat with Liam Millward, Founder of Instant, the platform transforming customer engagement for brands like Toys R Us and Stax. Liam reveals the tech that powers Instant’s success, including HubSpot, which he describes as the backbone of his business. He also shares his admiration for FAYT the Label and its founder Brittany Saunders, who has mastered organic growth through authentic content. From his favourite book, The Hard Thing About Hard Things, to tackling the challenges of scaling a fast-growing team, Liam provides valuable insights for entrepreneurs looking to combine innovation with a customer-first mindset.

Check out our full-length interview with Liam Millward here:

Unlock Hidden Revenue Streams with Instant’s Audiences: Featuring Liam Millward from Instant & Sean Meyer from Leelo Active | #457

This episode was brought to you by: 

Instant

About your guest:

Liam Millward is a born entrepreneur, having launched his first venture at just 13 while travelling around Australia and the world with his family in a caravan. Liam later curated and developed Navigate Australia, a travel magazine that quickly gained traction, reaching over 50,000+ people monthly, within 12 months of launching. Now, Liam is the Co-Founder and CEO of Instant, an Australian technology company helping some of the world’s most innovative brands drive revenue and retention on autopilot. He raised over $7.5m in venture capital when he was just 17, in Australia’s biggest pre-seed funding round ever known to date, led by Blackbird. Instant rapidly grew to over $1.5 million in annualised revenue and hit 1 million shoppers just one year after launching. With two products now in the market across Australia and the US, Liam and his team are on a mission to continue scaling Instant globally.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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