The World of Business

Light Bulb Moments and How to Have Them

03.02.2019 - By BBC RadioPlay

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There’s more money spent on innovation today than ever before. Yet the process by which we come up with ideas is still poorly understood. If only we had a better grasp of how great ideas are generated, we would have the key to unlock huge new waves of innovation and productivity. Adam Shaw looks at the growing study of innovation to uncover its secrets and looks at what companies and individuals are doing to make them more innovative than ever before.

Presenter: Adam Shaw

Producer: Smita Patel

Editor: Penny Murphy Picture Credit: Getty Images

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