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LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye Gossip Magazines? What’s Up THIS WEEK| Ep. 347
In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.
=================================================
Best Moments:
(00:17) LinkedIn just had a major, major update to some analytics
(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers
(02:22) More impressions doesn’t always mean more followers or profile views
(05:14) We do “earned on demand”—attend live to get access to recordings
(05:46) Our show up rates hit 70% with this model
(07:22) People who show up live convert to pipeline 400% more than on-demand viewers
(10:04) Big gossip magazines are shutting down
(11:22) Tabloid headlines? “We just make up what will sell magazines”
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
View all episodes
By GURU Media Hub
5
708708 ratings
In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.
=================================================
Best Moments:
(00:17) LinkedIn just had a major, major update to some analytics
(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers
(02:22) More impressions doesn’t always mean more followers or profile views
(05:14) We do “earned on demand”—attend live to get access to recordings
(05:46) Our show up rates hit 70% with this model
(07:22) People who show up live convert to pipeline 400% more than on-demand viewers
(10:04) Big gossip magazines are shutting down
(11:22) Tabloid headlines? “We just make up what will sell magazines”
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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