What exactly does “Gah!” mean? According to Lisa Bühler, it’s an outburst of joy and delight at finding something you just absolutely need in your closet. Bühler is the Founder and CEO of Lisa Says Gah, an e-commerce platform that aims to be a home for artists of the fashion industry. After a decade of working in fashion, Lisa observed its toll on the environment as well as how hard it was for smaller labels to compete with big brands. So she set out to create what she calls an “anti shop”—a place where independent design thrives and all products are made ethically and sustainably. Before starting LSG, Lisa worked as an account executive and then as a buyer for Nasty Gal, where she was in charge of sourcing dresses, outerwear, and sweaters. In this episode, Lisa shares everything from how uprooting herself inspired her to start her own business to how she grew revenue a whopping 300% during the pandemic. Plus, she very generously shares some career mistakes she’s made.