In this episode of Add To Cart, we are joined by Lisa Jones, founder of SHE-com- a community for connecting and mentoring female founders in ecommerce. She was also the co-founder of Ecooriginals which was sold to a private equity investor in 2020. In this chat we learn about Lisa’s hip tattoo - yep, that’s another Add To Cart first. We’re getting real personal here. But it says “Stay humble. Choose kindness. Be present.” We definitely get this in today’s honest and very personal conversation.  We cover everything from how Lisa founded Ecooriginals, the low point of her founder journey which included domestic violence, motherhood and small business pressure, how she found the mentors that pulled her out and how SHE-com became the silver lining of it all. Oh, and we also hear why her husband calls her Dory. 

Links from the episode:

SHE-com

SHE-com LIVE

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• What makes the SHE-com community different from other ecommerce communities? 
• What are the unique challenges that women founders face in the ecommerce industry that might not be obvious? 
• Can you share the story about how you had the idea for Ecoriginals and how you scaled that over seven years? 

This episode was brought to you by…  

Shopify Plus

Packleo

About your co-host: Lisa Jones from SHE-com

Lisa Jones is a passionate E-commerce expert and builder of 3 x multi-million dollar e-commerce brands. Most famous for co-founding Ecoriginals, the world's greenest nappy and wipes brand, which she sold to a private equity investor in 2020, Lisa is busy building a global empire for women with e-commerce brands inside SHE-com. Lisa shares her uncomplicated approach to starting, growing and scaling up online brands through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and all her social channels. SHE-com is Lisa's creation based on her dream to connect amazing she-compreneurs to each other to share stories, successes and strategies.

You can contact Lisa at LinkedIn

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