Lately, there’s been a lot of chatter about Pinterest traffic trending downward, and with it comes a whole slew of theories, including algorithm changes, technical glitches, and even the dreaded “AI slop” taking over. I get it. It’s frustrating to watch your numbers dip and not know where to place the blame. But here’s my question: are we spending too much time chasing low-value, $1 tasks like deleting pins or mass-joining group boards, when we should be focusing on higher-return, $10 tasks? In one client case, by leveraging Pinterest trends intentionally, we saw a 119% increase in traffic. It was a reminder that our time is precious, and high-value tasks are what truly move the needle.

This episode is a replay of a previously aired episode.

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