Few areas of digital marketing have exploded in recent years as much as affiliate marketing. What's more, it's actually proving effective: eMarketer in September said that affiliate marketing would drive more than $210 billion in US e-commerce sales that year. By 2028, that figure is expected to hit over $287 billion.
But with that growth comes a myriad of questions about implementation and how brands can actually get results.
This week on the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels answer listener questions around affiliate best practices and how it's changing amid changes in shopper behavior and media consumption.
The conversation gets into: