Future Commerce

LIVE at Shoptalk Spring: Wing’s Heather Rivera on Five-Minute Futures

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Recorded live at Shoptalk, Phillip and Brian sit down with Heather Rivera, Chief Business Officer at Wing (an Alphabet company), to talk about how Wing has crafted our five-minute delivery future. Spoiler: the novelty of drones wearing off might be the best thing that ever happened to the industry.

Building the Drone While We’re Flying It
Key takeaways:
  • Wing's fastest recorded delivery: 2 minutes, 37 seconds. Average is under five minutes.
  • 25% of Wing customers order three times a week – habit, not novelty.
  • Wing just announced its largest residential drone delivery expansion yet, with Walmart, covering 270+ store locations.
  • ~70% of Walmart SKUs fit in Wing's current delivery box – roughly 50,000 products.
  • Wing recently doubled its payload capacity from 2.5 lbs to 5 lbs, opening new SKU and category possibilities.
  • [00:20:39] "I want this technology to become unremarkable for people because it just becomes part of the way they go about their lives." – Heather Rivera
  • [00:13:09] "I predict there's gonna be whole sets of new companies that design existing products to fit into the five pound baskets." – Brian
    • Associated Links:
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    • Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
    • Listen to our other episodes of Future Commerce

      • Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!


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      Future CommerceBy Phillip Jackson, Brian Lange
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