On February 13th Tech Powered Luxury brought together thought leaders and changemakets in Abu Dhabi to discuss the future of luxury fashion and beauty in Ireland and the Middle East.

We gathered over 300 hundred people at the Ambassador’s Residence in Abu Dhabi for an inspiring evening focused on showcasing Irish design in the Middle East. Hosted by HE Alison Milton, Irish Ambassador to the UAE, in partnership with Tech Powered Luxury, Enterprise Ireland, Tourism Ireland and Into Kildare, the event celebrated Irish creativity on a global stage, highlighting the synergy between Irish design and the Middle Eastern market through thought-provoking discussions and stunning fashion showcases.

Meet Our Expert Panel

Ashley McDonnell moderated a live panel discussion with five leading voices in fashion and beauty who shared their insights, including:

• Akash Mehta – CEO & Co-Founder of Fable & Mane, Founder of The Fable Fund

• Dr. Shawana Vali – Founder of By Dr. Vali, skincare & beauty innovator

• Jamie Ray– Founder of Buttermilk Agency, the community-first creator agency

• Rosy Temple– CEO of Magee 1866, driving the future of heritage fashion

• Anneliese Duffy – Founder of Fashion ConnectIreland & Designer ofLinen Shirt Company

This diverse panel blended global brand strategy insights with Irish fashion expertise, perfectly complementing the event’s mission to bridge design, innovation, and luxury across markets.

Read more about the event and how we created this concept with a full creative team of Ireland's brightest talents and brandshere.