We're back with another episode live from CultureCon 2024!

Join host Jasmine Bellamy as she chats with Mark Cruth, Modern Work Coach at Atlassian. With only 13% of teams thriving, Mark shares how storytelling can reconnect teams to their purpose. From "Postcards from the Future" to "Future Press Releases," discover simple, practical ways to energize your team and bring the magic back to work.

Ready to transform your leadership? Let's get storytelling! 🎙️

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Key Takeaways:

• Storytelling Builds Team Connection: Teams that connect emotionally to their purpose are more cohesive and productive.
• Experimentation is Key: Implementing and iterating on ideas is the best way to test their effectiveness in practice.
• Frameworks for Alignment: Tools like "Future Press Release" and "Postcard from the Future" help teams align around shared goals.
• Leaders Must Embrace Storytelling: Relatability, emotion, authenticity, and detail are the four pillars of impactful storytelling.