This week, Who What Wear Beauty Director Erin Jahns is reporting from the Sulwhasoo Skin Longevity Symposium in New York. Sulwhasoo is a global luxury beauty brand rooted in Korean heritage and powered by ginseng-based innovation. In partnership with scientists from the Department of Dermatology at Johns Hopkins Medical School, the symposium celebrated 60 years of ginseng science and unveiled the latest research results for Sulwhasoo’s exclusively developed ingredients. Moments after the symposium, Erin sat down with Ron Robinson, cosmetic chemist and founder of BeautyStat, known for his expertise in ingredient innovation, and Michelle Lee, an award-winning editor, former EIC of Allure and longtime beauty authority recognized for her forward-thinking perspective on the industry. Today, the trio is sharing everything they learned about the power of ginseng as a key driver in supporting skin longevity and the benefits of adding this ingredient to your skincare regimen.

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