In this episode, let's explore why live-stream shopping has become so popular across China and beyond. Learn some key Chinese phrases to describe it, and discover how you can shop and chat with sellers in real-time. On the show: Niu Honglin & Steve

(02:02) The shift in content consumption and the unique appeal of live streaming. From traditional TV viewing to short videos and live streams, new ways to engage with content and entertainment have emerged.

(07:06) The rise and features of live-stream shopping. Viewers can see products in real-time, ask questions, and receive immediate responses from streamers.

(12:00) Live-stream shopping and the "带货" concept. Learn Chinese vocabulary and expressions related to modern e-commerce.