Local SEO Tactics and Digital Marketing Strategies

By Local SEO Tactics: SEO Tips and Tricks For Your WebsiteBusiness Marketing

Local SEO Tactics and Digital Marketing Strategies episodes

June 11, 2020Dark Web Threats and Cyber Security For Business - Interview With Scott Hudgins and Michael Takla
In this episode, we interview Scott Hudgins of Core ID Services and Michael Takla of HackNotice about cybersecurity and corporate breaches. A surprising amount of information can be purchased, shared, or just plain found on the so-called "dark web". Bad actors can gain access to this information and compromise your company assets, including your website. Scott and Michael are here to talk about CIA, a new service by Core ID Services, that helps companies to be proactive in the fight against cybersecurity, as well as share some simple and effective best practices that we can all improve upon! BONUS - Core ID Services is giving away free 30 day trials to all Local SEO Tactics listeners! What You'll Learn

Scott Hudgins with Core ID Services and Michael Takla of HackNotice discuss dark web threats

Core ID Services provides identity theft protection and cybersecurity services for businesses and individuals

Most corporate cybersecurity issues arise from third party vulnerabilities and breaches

Over 70% of breaches originate from credentials stolen from a third party

Employees that use corporate email addresses for personal account logins can be exposed

Being lazy and reusing credentials on multiple services can lead to breaches

Most security hacks are lazy, looking for the easy victim, and are not very sophisticated

Good security starts with basic personal best practices, like using a password manager app

If you know or think any of your account credentials are compromised, you should absolutely change your password

Core ID Services can proactively find your information on the dark web, so you can take fast action before you are compromised
40 min
June 01, 2020Using The Content Silo Strategy and Architecture For Your Website Structure and SEO
Getting back into some direct SEO tactics on this episode, we'll dive into the topic of content silos and using the silo architecture to help you with some SEO gains. Leveraging this strategy can help to build relevancy for your topics, products, and services. We'll break down the basic concept of the content silo so you can implement it on your own website!

A content silo technique can potentially help you rank higher for specific search terms and topics

Create a strong landing page that you want to rank in Google

Develop supporting pages that dive deeper into to topic of your landing page

Do not link your landing page to the supporting pages

The supporting pages should link to themselves, and to the landing page

Each supporting page should be in-depth and specific on one topic that is related to the landing page intent

Supporting pages in the silo are not intended to be linked in your main menu or navigational structure

All actions on your supporting pages should be pushing users to your landing page
32 min
May 25, 2020Coronavirus Updates For Google My Business Attributes That You Should Take Advantage Of
This is a special mini-episode, to let you know about new coronavirus related attributes that are available in Google My Business. Not many companies are taking advantage of this right now, so it is important to take the time to investigate this if it applies to your business! This can help your visibility, your clicks and conversions, and have a positive impact on your GMB SEO. Check out the show page for a link to the YouTube video, so you can see the screen-cast with examples and guides on how to do this in your GMB listing.

Google has released some new Google My Business attributes related to the Coronavirus pandemic

You can add attributes such as curbside pickup, take out, delivery, and in-store shopping

Not many businesses are taking advantage of this attribute right now

You may have to change your primary business category if you are not seeing the attributes

Discover what categories your competitors are using if they trigger attributes but you are not
6 min
May 22, 2020How To Videos Are Hot Right Now - Leverage Them On Your Website For SEO Benefits
How-To videos are hot right now! With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there has been a surge in views for educational and How-To videos. Take advantage of this and leverage How-To videos on your website! There are many types of How To videos, and we go through some examples in this episode. Once you have the video, you can leverage it for all sorts of benefits, including transcribing the text, embedding the video into your website, extracting the audio, saving screenshots, and much more! Enjoy!

Use How-To videos on your website to get SEO benefits

How-to videos are extremely popular right now

There are many types of How-To videos you can produce

You can easily create videos, post them to YouTube, and embed them in your web pages

Leverage your videos

A How-To video does not have to be a DIY video or a tutorial video

How To make things or build things are easy videos that you can make if relevant to your business

You can make How To videos that guide customers on how to hire services like what you provide

Make educational How-To videos to help customers know when to replace or repair items you provide
29 min
May 18, 2020Super Easy Way To Get Backlinks From Your Local Media and Community Resource Websites
In the midst of the COVID-19 pandemic, it's still important to focus on your SEO and website. One thing that is important to your SEO, but often hard to execute, is getting more backlinks for your site. A great way to get backlinks right now is to tap into your local media and community resource websites. Right now, most of these organizations have web pages or sections of their website dedicated to giving local businesses more visibility. There are resource pages, maps, and listings of businesses that are open, and the services they provide. This is an excellent and easy way to obtain great high quality and relevant backlinks for your website. In this episode we'll discuss the tactics and strategies you can take advantage of right now.

Backlinks are a big part of search engine ranking in Google

Most media outlets have a page online to list local businesses that are open

Often times you can link back to your website on these sites

Find local TV, radio, newspaper, or online publications

Look for their Coronavirus resources area and find their posting area

Get your business listed in as many as possible
26 min
May 04, 2020Website Security During The Pandemic - The Bad Guys Are Taking Advantage While We Are All Distracted
When it comes to your website, security is often an overlooked topic. Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very distracted. The bad guys and the hackers know this and can take advantage of the situation while our attention is focused elsewhere. Make sure your website is secure and protected against these threats with some simple and often free solutions. As the saying goes, "An ounce of prevention is worth a pound of cure" and that holds true for this topic here. Taking the time to make sure your website is protected can save you many headaches and a lot of time down the road.

Always be aware of website security, especially in times of great distraction

Security issues can impact your customers or users and your search engine visibility

Your website should be secure with SSL security

If you are using Wordpress, keep Wordpress updated to current releases

Make sure all Wordpress themes and plugins are updated to avoid security vulnerabilities

Use security plugins for Wordpress to easily strengthen the security of your website

Audit user access, credentials, and password policies to understand who has access to your website

If your website is compromised, your web page speed can be impacted severely

If your website is compromised your email addresses can get blacklisted and prevent emails from being delivered

An exposed website can be hijacked and used for phishing scams, or to charge you a ransom to restore it

You can use software to monitor your website and watch for any unauthorized changes
29 min
May 01, 2020How Remain Open For Business and Stay Relevant Online During The Coronavirus Pandemic
In this episode Jesse and Bob share thoughts and ideas that are working to keep businesses afloat during this coronavirus pandemic. It's always important to listen to your customers to identify their pain points, their motivations, and their desires - and that is even more amplified right now. By quickly adapting your business, and communicating these adaptations clearly online and on social media, you can continue to serve your customers and maybe even thrive in the current marketplace. Leverage technology and your human resources to change now, setting your business up for maximum success now and also for the future. What You'll Learn

Ways that businesses are pivoting their digital marketing for the coronavirus pandemic

Google reviews are still paused by Google, so new reviews are not showing

The questions and answers section of Google My Business is also temporarily down

Keep using the available GMB features, like posts and photos to communicate

Make sure you communicate your business open status front and center online

If you have downtime and extra labor, you can focus on producing content to improve Google rankings

Record videos to showcase your products to customers and leverage the videos online or in emails

Show customers what you are doing right now for no-touch service, and how you are being clean

Customers are looking online to see what steps your business is taking to be safe during the pandemic

Understand your market and how it is shifting today, and make sure you adapt with it to serve customers

Look at selling gift certificates to generate revenue now and stay connected with your customers

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-remain-open-for-business-and-stay-relevant-online-during-the-coronavirus-pandemic-055/
52 min
April 03, 2020Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future
Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode! Learn some of the tips and tricks that businesses are using right now to adapt to the current marketplace, and how to communicate those changes to their customers and prospects. You can leverage your website and social media in new ways, to stay connected and give customers the information they are looking for. Adapting to these customer expectations and providing them solutions will win you new business now while positioning your brand for operating in the future COVID-19 era, however long that may be.

What people are doing to make sure their businesses stay open and active

How to let everyone know you are open for business still

How to better communicate with customers about your business and status

Opportunities with social media and digital communications

Position your brand to survive the coronavirus pandemic
22 min
April 01, 2020Coronavirus Pivot - Adapt Your Business Now To Thrive Beyond The COVID-19 Pandemic
Coronavirus is having a major impact on businesses large and small. In addition to the economic impact of COVID-19, customers are changing the way they interact with businesses, and businesses are forced to pivot and offer services or products they may not have in the past, in order to survive. Luckily there is a host of technology solutions to enable more dynamic online interactions with your customers, as face-to-face retail becomes an issue in the coming weeks or months. In this episode, we'll focus on some popular video and communications tools, and discuss how to use them to operate your business, and also to engage with your customers in new ways. What You'll Learn

How the COVID-19 pandemic is changing the way we interact with businesses online

People are rapidly changing how they look for a business online

Businesses are shifting to more online and website based communications

Use tools like Zoom, Loom, and Google Hangouts to interact with customers in new ways

Leverage video recordings and YouTube to enhance the content and purpose of your website
20 min
March 22, 2020The Importance Of Optimizing Your Google My Business Description Field
For local SEO, your Google My Business listing is an extremely important tool for your business. In this episode, we will discuss the best practices and relevancy of the description field within your GMB listing. The description field is the largest single input area for your GMB, and it's also an area that is highly relevant for inputting specific keywords and geographic references that you want to be found for. Here are some tips and tricks to approach your GMB description with SEO in mind, to improve your local rankings! What You'll Learn

Google My Business (GMB) is very important for your local SEO

The description field in your GMB is a great resource for targeting keywords and geographic areas

Your GMB description will show in your business Knowledge Panel

You can input up to 750 characters in your description

Even if the description is not seen by users every time, Google knows what it contains

Google has eluded to the fact that putting keywords in your GMB description will help you rank for those keywords

Make sure your Google My Business description is optimized for SEO and readability just like any other content on your website
25 min

About Local SEO Tactics and Digital Marketing Strategies

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Local SEO Tactics is a weekly podcast and video show featuring Bob Brennan from Intrycks, where they shared digital marketing strategies and local SEO tactics that service businesses can use to get…