Local SEO Tactics and Digital Marketing Strategies

Joe Anderson of Metaphor Creations is back on the show this week, and this time we're talking about website speed. Specifically, we're talking about how to improve the speed of your Wordpress website.  This is part 1 of a two-part interview with Joe, and in this half, we're going to cover web hosting and using a Content Delivery Network (CDN) to make sure your web host and server is running as fast as possible.  Plus, Joe shares a discount for everyone on his Ditty Ticker plugin bundle for Wordpress!

What You'll Learn

• Get 10% off the Ditty Ticker Bundle from Metaphor Creations using the code “intrycksditty”
• Website hosting makes a difference in your website speed, especially for WordPress websites
• Using a Content Delivery Network to speed up your website
• CDN stands for Content Delivery Network

Visit the show page for all links and for more information; https://www.localseotactics.com/improving-website-speed-for-wordpress-part-1-interview-with-joe-anderson/

What You'll Learn

• Use Google Posts to communicate to Google the primary cities you do business in
• How to identify nearby cities and neighbor hoods that Google will recognize
• How use Google Posts to communicate to Google the primary services you provide
• How to use these tactics to launch an initial content strategy for Google posting

Visit the show page for all links and for more information; https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/

We're talking about the Google Posts feature within your Google My Business (GMB) listing this week.  Previously we discussed the various types of Google Posts you can leverage, but in this episode, we take a deeper look into the "standard" Google posts option.  This is a powerful method to quickly communicate to Google the primary services you offer and the geographical area that you wish to be found for.  Check out and put it into action, whether you are just getting your GMB off the ground, or if you're a GMB veteran!

What You'll Learn

• Use Google Posts to communicate to Google the primary cities you do business in
• How to identify nearby cities and neighbor hoods that Google will recognize
• How use Google Posts to communicate to Google the primary services you provide
• How to use these tactics to launch an initial content strategy for Google posting

Visit the show page for all links and for more information; https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/

For this week we're talking about reviews again. Specifically, we're talking about how to get even more reviews on your Google My Business listing. Just being passive and asking a customer to leave a review, or contacting them a few days after the sales transaction is not enough. You need to hold their hand, coach them, and even slightly pressure them to leave a review right then and there. If you can accomplish this, you will outpace your competition, improve your Google rankings, and get more business fast! Check it out!

What You'll Learn

• You need a Google My Business Listing in order to get reviews on Google
• Be up front and help walk a customer through how to immediately leave a review in person
• Some customers may have "technology shame", not knowing how to leave a review and so they will not leave one
• Double the amount of reviews you are getting by being a little bit pushy and focused on getting reviews
• Getting more Google reviews can improve your visibility and search rankings

Visit the show page for all links and more information; https://www.localseotactics.com/getting-more-reviews-on-your-google-my-business-listing/

How To Get More Reviews On Your Google My Business Listing

For this week we're talking about reviews again.  Specifically, we're talking about how to get even more reviews on your Google My Business listing.  Just being passive and asking a customer to leave a review, or contacting them a few days after the sales transaction is not enough.  You need to hold their hand, coach them, and even slightly pressure them to leave a review right then and there.  If you can accomplish this, you will outpace your competition, improve your Google rankings, and get more business fast!  Check it out!

What You'll Learn

• You need a Google My Business Listing in order to get reviews on Google
• Be up front and help walk a customer through how to immediately leave a review in person
• Some customers may have “technology shame”, not knowing how to leave a review and so they will not leave one
• Double the amount of reviews you are getting by being a little bit pushy and focused on getting reviews
• Getting more Google reviews can improve your visibility and search rankings

Visit the show page for all links and more information; https://www.localseotactics.com/getting-more-reviews-on-your-google-my-business-listing/

In this episode we kick off our second season with one of the most important topics for local SEO...Google My Business. Specifically, we're talking about the Google Posts feature within your GMB listing (Google My Business listing). There are four primary post types, at the time of this recording at least! Those are Google Update Posts, Google Offer Posts, Google Even Posts, and Google Product Posts. We will explore what each one should be used for, the best practices for each, and what using them properly will do for your business and local exposure online. We will also talk about the new domain name and home for the Local SEO Tactics show!

• New domain name and home for the show at localseotactics.com
• What are the four main areas and types of Google Posts
• How to use Google Update Posts
• How to use Google Event Posts
• How to use Google Offer Posts
• How to use Google Product Posts

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode40

Learn The Different Types Of Google Posts And How To Best Use Them

In this episode we kick off our second season with one of the most important topics for local SEO...Google My Business.  Specifically, we're talking about the Google Posts feature within your GMB listing (Google My Business listing).  There are four primary post types, at the time of this recording at least!  Those are Google Update Posts, Google Offer Posts, Google Even Posts, and Google Product Posts.  We will explore what each one should be used for, the best practices for each, and what using them properly will do for your business and local exposure online. We will also talk about the new domain name and home for the Local SEO Tactics show!

• New domain name and home for the show at localseotactics.com
• What are the four main areas and types of Google Posts
• How to use Google Update Posts
• How to use Google Event Posts
• How to use Google Offer Posts
• How to use Google Product Posts

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode40

This week Jesse interviews Joe Anderson from Metaphor Creations, talking about Wordpress plugins and taking a peek at some of the powerful plugins we use at Intrycks to power our websites. These plugins help to create dynamic content on your website, keeping them fresh and engaging for your customers and prospects. Plus we unveil our newest collaboration, Agile Alerts, and announce the free Beta Registration on the show.

• Interview with Joe Anderson of Metaphor Creations
• Intrycks collaborates with Metaphor Creations on a regular basis to provide websites and digital marketing services to customers
• Our new collaboration www.agilealerts.com is now live and taking beta users
• Joe has been a Wordpress developer since 2011
• It's very important to create good and "sticky" content for your website, to keep users engaged
• Use the Content Duplicator plugin to quickly create new page or post templates for your Wordpress website
• Always change the page title, URL, and content on a duplicated page so as to avoid actual duplicate content
• Use the Alternate Timed Content plugin to schedule when you want content and widgets to show, or be hidden, on your website
• You can use the Ditty News Ticker to dynamically display scrolling, rotating, or other text and news on your website
• The Ditty Facebook Ticker allows you to pull in your recent Facebook posts into your website and display them anywhere in your website

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode39

Learn What Plugins We Use To Power Our Websites With Joe Anderson From Metaphor Creations

This week Jesse interviews Joe Anderson from Metaphor Creations, talking about Wordpress plugins and taking a peek at some of the powerful plugins we use at Intrycks to power our websites.  These plugins help to create dynamic content on your website, keeping them fresh and engaging for your customers and prospects.  Plus we unveil our newest collaboration, Agile Alerts, and announce the free Beta Registration on the show.

• Interview with Joe Anderson of Metaphor Creations
• Intrycks collaborates with Metaphor Creations on a regular basis to provide websites and digital marketing services to customers
• Our new collaboration www.agilealerts.com is now live and taking beta users
• Joe has been a Wordpress developer since 2011
• It's very important to create good and "sticky" content for your website, to keep users engaged
• Use the Content Duplicator plugin to quickly create new page or post templates for your Wordpress website
• Always change the page title, URL, and content on a duplicated page so as to avoid actual duplicate content
• Use the Alternate Timed Content plugin to schedule when you want content and widgets to show, or be hidden, on your website
• You can use the Ditty News Ticker to dynamically display scrolling, rotating, or other text and news on your website
• The Ditty Facebook Ticker allows you to pull in your recent Facebook posts into your website and display them anywhere in your website

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode39

Content is king, but producing good relevant content for your website is easier said than done. Especially if you need to put out that content on a regular basis. In this episode we share some tips and tactics on how to create a content production strategy that allows you to stay on track and keep putting out fresh content. Learn how to get easy ideas for content, what type of content you should produce, and how often you should be creating it. Plus, don't forget to setup your website to automatically alert Google when you have new content on your site, too!

• You need to have a regular content production schedule to continually produce new content for your website
• Your level or quantity of content production will depend on what your competition is doing
• You can research your competition to see what their content output is by viewing their blog, or checking their XML sitemaps
• You need to be active in producing new content because Google is continually looking for new content to show in search results
• Use an XML sitemap and submit your website to Google via Google Search Console to automatically get your new content submitted to Google
• Putting out content with 1,200-1,500 words on the page once per week is ideal, but at least once per month or every two weeks is okay
• Sit down one day per month (or quarter) and list out the content or topics you will be working from
• Easy ideas for content creation can include things like category pages, FAQ pages, Q&A, industry news, internal company news or events, and local community related topics
• You can create new content for your website by using case studies or customer testimonials
• Do keyword research to find out the most popular keyword searches for services or products you want to be found for so you can write content specifically for those topics
• You can use a freelancer to help create content for your website, but make sure you understand the process yourself first

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode38