Local SEO Tactics and Digital Marketing Strategies

By Local SEO Tactics: SEO Tips and Tricks For Your WebsiteBusiness Marketing

Local SEO Tactics and Digital Marketing Strategies episodes

March 12, 2020Quick SEO Wins With Free Online Audit Tools For Your Website
Doing SEO on your website is very important, but how do you know if you're doing it right? In this episode of Local SEO Tactics, we cover three of our favorite 100% free online testing tools, to help grade and gauge your website and SEO. The three primary areas are page speed, schema implementation, and overall SEO - which contains keyword optimization, page structure, images, and other on-page website elements. There are many tools online, and there are many more free tools that we are not talking about today. A simple Google search will show many popular testing options, in addition to the ones mentioned in this episode. Enjoy! What You'll Learn

There are dozens of reputable tools you can find online to help optimize your website

Use our free SEO audit to check your web page for optimization on specific keywords

Make sure any SEO audit tool you choose looks at domain issues, keyword optimization, and image analysis

Use the Google Structured Data Testing Tool to check your web page schema markup

Check the speed of your web pages for loading times and find what elements may be slowing it down
20 min
March 04, 2020Using The Same Background Image On Every Page Of Your Website
Here we are at episode 50! A small but significant milestone for the Local SEO Tactics shows so we want to first thank you for the support and feedback on this journey! In today's episode, we feature our first call-in question. Evelyn, asks if it is okay to use the same background image on all pages of your website? We cover this, and some related scenarios, to talk about the SEO impact as well as the user experience for choosing to do this!
YOU'LL LEARN

Does it hurt SEO to use the same background image

Make sure the background image does not slow your page load times

It is better to use original photos over stock photos

You can use a slider instead of a background image if it makes sense on your page

Sometimes a background image does not reformat to a responsive page properly

Use a slider with image effects like Ken Burns effect to create movement and animation

Find show notes and episode information at https://www.localseotactics.com/using-the-same-background-image-on-every-page-of-your-website-50/
17 min
February 26, 2020Review Clout - Leverage Your Online Reviews To Expand Into New Revenue Streams
By now we all know online reviews are a necessity for a local business. Your reputation and public ratings are an instant edification of your business and show potential customers what they can expect if they patronize you. If you are getting good reviews and have a sizable amount of reviews, you can leverage what we call "review clout" and expand your business into new revenue streams. In this episode, we talk about how to find the related niches for your business, where your review clout can quickly get you new business and dominate the competition! YOU'LL LEARN

Getting reviews is always very important for your business

Ask customers face to face for reviews to get as many as possible

Use automation like ReviewLead to capture even more reviews for your business

Once you have high review count and high review rating you can leverage it for new revenue streams

Find niches that you can serve that have low competition

Look for competitors in the map pack that have low review scores

Add keywords and optimizations to your GMB and website for the niche to gain visibility

View show notes and all links on the show page at https://www.localseotactics.com/review-clout-leverage-your-online-reviews-to-expand-into-new-revenue-streams-049/
28 min
February 19, 2020Learn How To Optimize Images For Web Speed and SEO Benefits
Images and graphics are an important part of any website, landing page, or sales page. Images help tell your story, showcase your brand, or clarify an example. As the adage goes, a picture is worth a thousand words! In this episode we will cover some of the basic things you should be doing to optimize your images that you use on your web site. You can get your pages to load faster, and you can take advantage of some very important SEO benefits with image optimization. Take a listen and hopefully you will learn a new trick or two!
What You'll Learn

Google can tell if you are using stock photography or not

Google Vision AI can determine an image object, relevancy, and topical associations

Use your own original photos and graphics whenever possible on your web pages

Optimize your images for proper size

Optimize your images for maximum loading speed

Take advantage of alt tags and file name to benefit your SEO efforts

View show notes and all links on the show page at https://www.localseotactics.com/learn-how-to-optimize-images-for-web-speed-and-seo-benefits-048/
21 min
February 15, 2020How To Optimize Your Web Page For A Keyword A Basic Overview
Optimizing a page for a keyword; it's a topic that comes up weekly here at our agency. There are many elements that go into successful SEO and web page optimization. That said, if you're not doing the basics in relation to the keyword you are targeting, the rest is tough sledding. In this episode we'll walk through the basic block and tackle of what you should focus on for how to optimize a web page for a keyword or phrase.
What You'll Learn

To have a successfully optimized page, you must not skip the basics of keyword targeting

Getting your keyword into the URL of the page is great if you can do it

Be sure to incorporate your keyword phrases into your headings

Develop the page content on purpose with the keyword and related phases in mind

Adding images with file names and Alt text that uses your keyword is ideal

To be targeting the keyword, you must be mentioning the keyword on the page

View show notes and all links on the show page at https://www.localseotactics.com/how-to-optimize-your-web-page-for-a-keyword-a-basic-overview-047/
20 min
February 05, 2020Create A Website Content Strategy And Get Help Making New Content For Your Site
Content is king! This phrase is virtually beaten to death in the marketing world nowadays. But, it's true. At the end of the day, content is what Google serves up, and content is what we need to produce to be found in Google. Producing content can be very intense, overwhelming, and time-consuming. Be smart about it, and develop a website content strategy that you can not only execute yourself, but one that you can also delegate internally, or externally to talented experts! What You'll Learn

You must do keyword research to identify the proper phrases to target and incorporate into your content

Write pages that answer common questions your customers are asking

When you type pages, use the tone of talking to the customer directly

Determine the frequency you can stick to for how often to put out new content

Determine the size of the page (how many words needed) depending on the market and niche you are in

Use in-sourcing to delegate content creation to people on your team

Use outsourcing to hire freelancers or specialists to help with content creation

For a long term solution to outsourcing you can consider adding a Virtual Assistant

Check with colleges to see if you can work with an intern to develop content for you

View show notes and all links on the show page at https://www.localseotactics.com/create-a-website-content-strategy-and-get-help-making-new-content-for-your-site/
39 min
January 31, 2020Discover What Google My Business Categories Your Top Competitors Are Using
In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing). The first topic is how to identify your primary digital competitors, who may be different than the historical competitors you are aware of! The second topic is how to peek under the hood and discover what categories your competitors are choosing for their Google My Business listings. The process may seem a bit technical and complicated as we walk through it, but it's actually quite easy once you do it in practice! What You'll Learn

Why it's important to understand your digital competition versus your historical competition

How to search on desktop and mobile search to find out who your primary competitors are

Look for competition who is dominant in the map pack

Choosing your GMB category is very important for your visibility

You can also choose multiple subcategories for your business too

Learn how to view which categories your competition is using for their GMB

When you look at a GMB you only see one of the several categories the business may have listed

https://www.localseotactics.com/discover-what-google-my-business-categories-your-top-competitors-are-using/
31 min
January 23, 2020Improving Website Speed For WordPress Part 2 – Interview With Joe Anderson
Joe Anderson of Metaphor Creations is back for part 2 in our discussion about website speed and optimization. We'll go over page caching for your website, to understand how a cache works, and how using a page cache plugin can speed up your website. We'll also dig into plugins, for what makes them great and what makes them dangerous! Keep your site running smoothly by following these best practices and helpful tips.
What You'll Learn

What caching is and how to use caching on your website

Use page caching to make future visits to your web page very fast for users

Use WordPress plugins to minimize your script and make your site load faster

Using minimizing plugins can help but you must be careful and test your site afterwards

When choosing plugins for WordPress make sure you choose quality plugins from known developers

If plugins are making your website slow, you can disable plugins to determine the culprit

Keeping your plugins updated will ensure your site is free of errors eliminates security holes

Visit the show page for all links and for more information; https://www.localseotactics.com/https-www-localseotactics-com-improving-website-speed-for-wordpress-part-2-interview-with-joe-anderson/
18 min
January 23, 2020Improving Website Speed For WordPress Part 2 – Interview With Joe Anderson – 044
Joe Anderson of Metaphor Creations is back for part 2 in our discussion about website speed and optimization. We'll go over page caching for your website, to understand how a cache works, and how using a page cache plugin can speed up your website. We'll also dig into plugins, for what makes them great and what makes them dangerous! Keep your site running smoothly by following these best practices and helpful tips.

What You'll Learn

What caching is and how to use caching on your website

Use page caching to make future visits to your web page very fast for users

Use WordPress plugins to minimize your script and make your site load faster

Using minimizing plugins can help but you must be careful and test your site afterwards

When choosing plugins for WordPress make sure you choose quality plugins from known developers

If plugins are making your website slow, you can disable plugins to determine the culprit

Keeping your plugins updated will ensure your site is free of errors eliminates security holes

Visit the show page for all links and for more information; https://www.localseotactics.com/https-www-localseotactics-com-improving-website-speed-for-wordpress-part-2-interview-with-joe-anderson/
18 min
January 14, 2020Improving Website Speed For Wordpress Part 1 - Interview With Joe Anderson
Joe Anderson of Metaphor Creations is back on the show this week, and this time we're talking about website speed. Specifically, we're talking about how to improve the speed of your Wordpress website. This is part 1 of a two-part interview with Joe, and in this half, we're going to cover web hosting and using a Content Delivery Network (CDN) to make sure your web host and server is running as fast as possible. Plus, Joe shares a discount for everyone on his Ditty Ticker plugin bundle for Wordpress!
What You'll Learn

Get 10% off the Ditty Ticker Bundle from Metaphor Creations using the code "intrycksditty"

Website hosting makes a difference in your website speed, especially for WordPress websites

Using a Content Delivery Network to speed up your website

CDN stands for Content Delivery Network

Visit the show page for all links and for more information; https://www.localseotactics.com/improving-website-speed-for-wordpress-part-1-interview-with-joe-anderson/
24 min

About Local SEO Tactics and Digital Marketing Strategies

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Local SEO Tactics is a weekly podcast and video show featuring Bob Brennan from Intrycks, where they shared digital marketing strategies and local SEO tactics that service businesses can use to get…