David Hunter is the CEO of Local Falcon, an AI-powered local SEO platform, and founder of Epic Web Studios, a leading digital marketing agency with over 15 years of industry experience. In this episode, he joins John Jantsch to explore how AI overviews and conversational search are revolutionizing local SEO and reshaping Google's search behavior. From proximity ranking shifts to the power of structured content and authoritative sources, David shares cutting-edge insights that every local business and marketer needs to hear. Tune in to learn how to future-proof your local search strategy in the age of AI.

Today we discussed:

00:09 Introducing David Hunter

00:42 How has AIO Affected Local SEO?

04:10 How is Proximity Affecting Local SEO?

08:02 Ranking Factors in Geographical Search

12:05 Structuring Content for AIO Search

15:10 Giving Your Website the Best Chance of Success

16:58 Unique Challenges for Multiple Location Businesses

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