Lockbox

Lockbox

By Jeffrey BroggerBusinessEntrepreneurshipTechnologyMarketing
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Lockbox episodes

  • Ep 125: Commercial Sales Specialist with Over 2,185 Properties Sold!
    Bob Knakal is Chairman, Investment Sales with JLL Capital Markets in New York. In this role, Bob leads the investment sales division, focusing on expanding middle-market asset sales in the greater New York region while driving expansion across the firm's institutional business.
    Bob was Chairman and Founding Partner of Massey Knakal Realty Services, New York’s #1 building sales firm. He started his real estate career in 1984 at CB Richard Ellis where he met Paul J. Massey Jr. They both left CB in 1988 to form Massey Knakal.
    From 1988 through 2014, Massey Knakal closed over 6,000 transactions with an aggregate value in excess of $23 billion. To date, Bob has been personally responsible for the sale of over 2,000 buildings (generally considered to be the highest total ever for a single broker in New York) and over $18 billion in sales. 
    On December 31, 2014, Cushman & Wakefield acquired Massey Knakal. At Cushman & Wakefield, Bob acted as Chairman of New York Investment Sales. He was ranked the top originating investment sales broker at Cushman & Wakefield in 2014, 2015 and 2016.
    Since 2009, Bob has written a weekly column on the New York City Real Estate Market called Concrete Thoughts for the Commercial Observer. 
    Bob graduated from the Wharton School of Business at the University of Pennsylvania with a bachelor’s degree in economics in 1984. 
    In 1999, at the age of 36, Bob was named to Crain’s New York Business’s Forty Under Forty/New York Rising Stars list for his outstanding achievement in the New York City business community. He is a two-time winner of the Real Estate Board of New York’s Robert T. Lawrence Award in the Most Ingenious Deal of the Year contest. 
    In our conversation, we discuss:
    The importance of prospecting in the commercial investment sales business
    Why he only represents sellers
    Why you should be specialized to differentiate yourself to have a competitive advantage
    Why you should describe the market with statistics instead of adjectives 
    Why Bob doesn’t invest in real estate as a broker
    Enjoy the show!
    Connect with Robert:
    LinkedIn: https://www.linkedin.com/in/bobknakal/
     
     
    Connect with Jeff:
    https://steezy.digital/
    Facebook: https://www.facebook.com/jeffrey.brogger 
    LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
    Twitter: https://twitter.com/jeffbrogger
     
    FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework
    This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need to achieve your income goal!!! Click below to download this SMART spreadsheet today!
    https://steezy.digital/ultimate-real-estate-goal-setting-framework
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    37 min
  • Ep 124: Diversify Your Investments with Agricultural Land Syndication!
    Peter Badger, a successful real estate and agriculture investor, joined Farmfolio after spending 18 years on Wall Street and a decade in Silicon Valley helping lead some of the world’s premier companies including Barclays, Merrill Lynch, Morgan Stanley, and Credit Suisse. 
    In our conversation, we discuss:
    What asset allocation is and how it works
    What the three pillars of wealth creation are
    How globalization has made building a business easier 
    Why it’s difficult to get into agriculture 
    Supply chain issues 
    The importance of assessing risks in agriculture 
    Enjoy the show!
    Connect with Peter:
    Website: https://farmfolio.net/
    Connect with Jeff:
    https://steezy.digital/
    Facebook: https://www.facebook.com/jeffrey.brogger 
    LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
    Twitter: https://twitter.com/jeffbrogger
    FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework
    This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need to achieve your income goal!!! Click below to download this SMART spreadsheet today!
    https://steezy.digital/ultimate-real-estate-goal-setting-framework
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    42 min
  • Ep 123: Outside of the Box Funding Based on ARV Including Construction Costs
    Heather Dreves is the Director of Funding at Secured Investment Corp. She is a tenured employee that has worked in the Private Money Industry for over 15 years and held her series 63 license. Heather has been directly involved in the sale of over 100 million dollars in Trust Deed Mortgages and raised over 30 million in Secured Investment Corps High Yield Equity Funds. She has had experience in assisting underwriting, managing the Cogo and Servicing team in addition to Investor Relations.
     In our conversation, we discuss:
    The importance of finding the right deals for you
    The importance of building relationships with brokers
    The process for evaluating what to say no to 
    Why you need to “stay in your lane” when rehabbing and selling houses 
    The differences between flipping houses and passive investing and what’s right for you
    Enjoy the show!
    Connect with Heather:
    Facebook: https://www.facebook.com/SecuredInvestmentCorp 
    Website: https://securedinvestmentcorp.com/ 
    Connect with Jeff:
    https://steezy.digital/
    Facebook: https://www.facebook.com/jeffrey.brogger 
    LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
    Twitter: https://twitter.com/jeffbrogger
    FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework
    This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need to achieve your income goal!!! Click below to download this SMART spreadsheet today!
    https://steezy.digital/ultimate-real-estate-goal-setting-framework
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    29 min
  • Ep 122: You Cannot Be All Things To All People All The Time
    Jen Cameron has been a licensed broker since 1999 with a focus on luxury. Currently, she is in sales along with running the luxury division of Coldwell Banker, Bain and is based in Bellevue, Washington.
    Jen’s previous experiences include working in mortgage loans and going into the management, executive side of the real estate industry while living in NY city. She returned to Washington and now enjoys the flexibility of being able to sell and grow her team. Last year, her transactions were about $40 million.
    Her strong foundation in the industry gives her the perspective on how she works with her clients, how she is setting up her team for success and understanding the future trends of the industry.
    In our conversation, we discuss:
    Reminding ourselves of our purpose and how we can best serve our clients.
    Purpose, who you serve and branding, all work together.
    Reaching out to people does not mean it always has to be about sales.
    The importance of nurturing past global connections and new referrals.
    Use email with content that has value.
    The future of the industry will still require high value and high touch in Jen’s market.
    Using social media in the luxury market.
    Business is about putting your client’s interests first.
    Enjoy the show!
    Connect with Jen:
    Website: http://www.jencameronteam.com/
    Connect with Jeff:
    https://steezy.digital/
    Facebook: https://www.facebook.com/jeffrey.brogger 
    LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
    Twitter: https://twitter.com/jeffbrogger
    FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework
    This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need to achieve your income goal!!! Click below to download this SMART spreadsheet today!
    https://steezy.digital/ultimate-real-estate-goal-setting-framework
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    50 min
  • Ep 121: Why Personally Branded Magazines Work Insanely Well.
    Luke Acree is the President of Reminder Media based in Philadelphia. Luke and his brother had a small agency and later joined his uncle’s business so his uncle could retire. Since taking over the business 11 years ago, it has grown from 40 to 300 employees, serving over 100,000 small businesses with print and digital marketing.
    The company works with realtors to generate more referrals, get repeat business, and make sure people remember them. Their flagship product is a 48-page coffee table, personally branded magazine.
    Luke believes that sales in the most important thing in any business and his team does over 200 cold calls a day.
    In our conversation, Luke and I discuss how he has worked to scale his business, and how the magazine works as a marketing tool to bring success to his clients.
    Highlights include:
    Letting go is important for scaling a business.
    Keep your focus and let others help you juggle projects.
    The purpose and benefits of a print and digital magazine.
    The cost effectiveness of the magazine.
    Marketing doesn’t bring instant gratification but leads to bigger dividends.
    The Bible and the wisdom of the Book of Proverbs on people and work.
    Looking for win, win, win relationships.
    The advice of asking, “What does success mean to you?”
    Enjoy the show!
    Connect with Luke:
    Website: https://remindermedia.com/profile/luke-acree/
    LinkedIn:  https://www.linkedin.com/in/lukeacree/
    Connect with Jeff:
    https://steezy.digital/
    Facebook: https://www.facebook.com/jeffrey.brogger 
    LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
    Twitter: https://twitter.com/jeffbrogger
    FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework
    This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need to achieve your income goal!!! Click below to download this SMART spreadsheet today!
    https://steezy.digital/ultimate-real-estate-goal-setting-framework
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    43 min
  • Ep 119: What would a Bitcoin mortgage look like?
    Michael Regan has been in the mortgage market with his wife’s encouragement since 2006. He saw the ups and downs of the market and survived it all with hard work and perseverance.
    His small team works out of Petaluma, California. The mortgage process for first-time homebuyers can be complex and confusing, so Michael educates his clients on the process with several videos on his website. 
    Michael saw the potential of crypto and started investing in a safe, methodical way. In our conversation, we discuss crypto, investing, and the future of the real estate industry.
    Some highlights include:
    Using a CRM is the most importing action to achieve success.
    How he uses other methods to nurture his database, including client appreciation parties.
    Being inspired by the crypto advice from Robert Breedlove.
    Building up the crypto portfolio.
    The potential of the technology and digital currencies.
    Once you know the rules of the game, you’ll know how to play it.
    Forecasting the future by looking and understanding simple economics.
    Why the real estate industry is a good industry to be in right now.
    Enjoy the show!
    Connect with Michael:
    Website: https://reganteam.com/
    Connect with Jeff:
    https://steezy.digital/
    Facebook: https://www.facebook.com/jeffrey.brogger 
    LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
    Twitter: https://twitter.com/jeffbrogger
    FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework
    This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need to achieve your income goal!!! Click below to download this SMART spreadsheet today!
    https://steezy.digital/ultimate-real-estate-goal-setting-framework
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    47 min
  • Ep 118: Returning to Real Estate Brokerage from a Successful Exit
    The Lockbox Podcast with Jeffrey Brogger 
    Zev Freidus founded Boca Executive Realty with the mission of combining innovative technology with superior agents to become Florida’s most respected and trusted residential real estate brokerage in Boca-Raton. Over 10 years, Zev led the company through rapid growth, which ended in 2014 by selling a controlling interest in the company to a private equity group and rebranding as BEX Realty. 
    Last year, Zev launched ZFC Real Estate, a full-service boutique Florida real estate brokerage that specializes in luxury homes, country club communities and luxury waterfront condos in South Florida. 
    Prior to real estate, Zev was a product manager at a Fortune 100 company, which became a valuable experience he used in his real estate work.
    In our conversation, Zev shares the journey from having a corporate job, casually investing in real estate, and running an extremely successful brokerage.
    We discuss:
    How building a website in the early days of the Internet led to more clients than he could handle.
    How Zev set up his company that would appeal to prospective buyers.
    How the technology became a great asset when selling the company.
    How the company markets today and the use of social media and post cards.
    Even if you’re in Florida, the vacation mode doesn’t work.
    The inspiration of Tony Robbins.
    Enjoy the show!
    Connect with Zev:
    Website: https://www.zfc.com/real-estate/Boca-Raton/
    Connect with Jeff:
    https://steezy.digital/
    Facebook: https://www.facebook.com/jeffrey.brogger 
    LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
    Twitter: https://twitter.com/jeffbrogger
    FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework
    This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need to achieve your income goal!!! Click below to download this SMART spreadsheet today!
    https://steezy.digital/ultimate-real-estate-goal-setting-framework
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    45 min
  • Ep 117: $327M Team leader from the "Selling the Hampton" TV Show
    The Lockbox Podcast with Jeffrey Brogger 
    Bianca D’Alessio is a New York City licensed real estate broker and runs a team of 30 brokers, the top producing team at Nest Seekers International, and she also oversees the company’s entire international portfolio.
    In 2021, the team closed 387 transactions, equaling $327 million dollars. This year, the team is on track to close $800 million in transactions. Properties are based on Manhattan, Brooklyn, Queens, the Hamptons, and Miami. A new office is opening in Milan, Italy.
    Bianca’s newest endeavor is taking on the starring role in the reality television series, Selling the Hamptons on Discovery Plus. Bianca comes from a real estate family but ventured out into other work before returning to the industry, where she craves the excitement.
    In our conversation, Bianca share insights about her marketing strategies, content creation and personal habits that help her thrive in the industry.
    Highlights include:
    The single most important daily action is showing up with a positive attitude.
    Referrals, prospecting and using social media for sales.
    How a good content strategy on social media can work to do the heavy lifting for you.
    The balance of content and what Bianca creates.
    Using marketing and the correct strategy is the full-time job if you’re a real estate broker.
    The excitement in the industry over the next five to ten years.
    Being creative and strategic with high-end price pricing.
    Taking the white glove approach to customers no matter what the price point.
    Enjoy the show!
    Connect with Bianca:
    Website: https://www.nestseekers.com/agent/bianca-dalessio
    Connect with Jeff:
    https://steezy.digital/
    Facebook: https://www.facebook.com/jeffrey.brogger 
    LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
    Twitter: https://twitter.com/jeffbrogger
    FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework
    This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need to achieve your income goal!!! Click below to download this SMART spreadsheet today!
    https://steezy.digital/ultimate-real-estate-goal-setting-framework
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    38 min
  • Ep 116: Winning content strategies for TikTok, Instagram and Facebook
    Larry Gibbons
    Episode 116 Winning content strategies for TikTok, Instagram and Facebook. Featuring Larry Gibbons, President, The Gibbons Group 
    -The Lockbox Podcast with Jeffrey Brogger 
    This episode is invaluable to realtors that want to know the strategies in content creation and distribution. The Greater Capital Area Associations of Realtors and Bethesda Magazine recognized Larry Gibbons, President of The Gibbons Group, as one of the Top Producing Individual Agents in the DC, Maryland, and Virginia metro areas. His work has been featured in Bethesda Magazine, Hustle and Smart Agents Podcasts.
    Larry gives great, practical insights why and how realtors should use various platforms to educate and not to sell to potential clients. Larry has 40 thousand TikTok followers, 50 thousand on Facebook and almost 40 thousand on Instagram.
    Highlights of our conversation include: 
    Rules of engagement on TikTok.
    Provide educational content on social media and forget selling.
    Learn what’s trending on each platform and follow the trend.
    Keep producing content because you’ll never know what might take off.
    Use feedback to understand engagement.
    The thought process for running ads.
    The importance of continual branding.
    When you understand how the audience needs to be educated, then content is limitless.
    Enjoy the show!
    Connect with Larry:
    Website: https://www.gibbonsgp.com/
    Connect with Jeff:
    https://steezy.digital/
    Facebook: https://www.facebook.com/jeffrey.brogger 
    LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
    Twitter: https://twitter.com/jeffbrogger
    FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework
    This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need to achieve your income goal!!! Click below to download this SMART spreadsheet today!
    https://steezy.digital/ultimate-real-estate-goal-setting-framework
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    37 min
  • Ep 115: Agent P – Not your basic Broker!
    Phillip Salem
    Episode 115 Agent P – not your basic broker! Featuring Phillip Salem, Big Apple and California Licensed Broker 
    -The Lockbox Podcast with Jeffrey Brogger 
    Phillip Salem, better known as Agent P, specializes in high end real estate in the Big Apple. He’s not your typical agent, and neither is his entrée into the industry.
    After graduating from The Fashion Institute of Technology, Phillip opened a designer clothing boutique in the Meatpacking District called OWEN. It was here he gained valuable customer service skills. After rezoning issues caused the store to close, Phillip transitioned from selling clothing to selling a lifestyle, diving into real estate. 
    Phillip works as a single agent with only one assistant and last year did $60 million in transaction volume. 
    In our conversation, Agent P shares his uniqueness, quirkiness, and the importance of selling with authenticity.
    Highlights include:
    Phillip’s philosophy is not to take anybody’s business and to work with honesty and integrity.
    The rewards when you embrace your authentic self.
    Creating a TV show with one-minute videos.
    Success tactics-the inspiration of Mariah Carey and dancing like Janet Jackson.
    Turning failure into success.
    Using social media for marketing.
    Inspiring LGBTQ communities.
    Enjoy the show!
    Connect with Phillip:
    Website: https://www.phillipowensalem.com/
    Connect with Jeff:
    https://steezy.digital/
    Facebook: https://www.facebook.com/jeffrey.brogger 
    LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
    Twitter: https://twitter.com/jeffbrogger
    FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework
    This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need to achieve your income goal!!! Click below to download this SMART spreadsheet today!
    https://steezy.digital/ultimate-real-estate-goal-setting-framework
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    43 min

About Lockbox

From the publisher's feed

The Lockbox Podcast with Jeffrey Brogger introduces listeners to the founder of STEEZY.Digital and how to empower real estate professionals with technology. Jeffrey has coached many clients on growing…