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Children’s fiction studio founder Jasmine Richards (Storymix), publisher Natalie Doherty (Puffin and HarperCollins Children’s Books), and bestselling author Soman Chainani (The School for Good and Evil) on shaping an idea commercial enough to sell, what makes a children’s book impossible to put down, and trusting the unconscious to write it.
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About the Guests
Jasmine Richards is the author of over a dozen children’s books, ranging from picture books to teen fiction. Her most recent novel, Keeper of Myths, was published by HarperCollins. She has over 15 years of experience as an editor, including roles at Hamish Hamilton, Puffin, and Dutton Books in New York. Jasmine is the founder of Storymix, a children’s fiction studio, where she uses her unique experiences to develop new voices and inclusive stories.
Natalie Doherty is a Publisher at Puffin, although during this interview she was at HarperCollins Children’s Books. She’s worked with award-winning and bestselling authors, including Tom Fletcher, Robin Stevens, R. J. Palacio, Tamzin Merchant, and Nazneen Ahmed Pathak. Before moving into editorial in 2010, she worked in Contracts and Rights at Hachette and holds a BA in Modern European Languages and an MA in Translation. Her recent middle-grade acquisitions include Simon Stephenson’s The Snowman Code and Philippa Leathley’s Inkbound.
Soman Chainani’s debut series, The School for Good and Evil, has sold more than 3 million copies, been translated into 30 languages across 6 continents, and became a major motion picture from Netflix starring Charlize Theron, Laurence Fishburne, Kerry Washington, and Michelle Yeoh, with Chainani as an executive producer. Each of the six books in the series — The School for Good and Evil, A World Without Princes, The Last Ever After, Quests for Glory, A Crystal of Time, and One True King — debuted on the New York Times Bestseller list. A graduate of Harvard University, Soman created his own fairy-tale major before going on to an MFA in film at Columbia University. He has made films that have played all over the world, and his writing awards include honors from Big Bear Lake, the CAPE Foundation, and the Sun Valley Writers’ Fellowship. In Beasts & Beauty: Dangerous Tales, Soman reimagines old stories into fresh fairy tales for a new era.
For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.
For free writing sessions, join free Writers’ Hours: writershour.com.
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Poet Maya C. Popa on writing with wonder, the ruthless craft of revision, and building a sustainable life in poetry.
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About Maya C. Popa
Maya C. Popa is a Romanian American poet. She holds a PhD on the role of wonder in poetry from Goldsmiths, University of London, where she was a recipient of a department bursary for exceptional merit, and previous degrees from Oxford University, New York University, and Barnard College.
Popa is the author of If You Love That Lady (W. W. Norton, 2026); Wound Is the Origin of Wonder (W. W. Norton, 2022), named one of the Guardian’s Best Books of Poetry; and American Faith (Sarabande, 2019), a runner-up for the Kathryn A. Morton Prize, judged by Ocean Vuong, and winner of the North American Book Prize in 2020. She has also received awards from the Poetry Foundation and the Oxford Poetry Society.
Popa is the poetry reviews editor at Publishers Weekly and is the founder of Conscious Writers Collective, where she teaches and oversees all literary programming for poets and prose writers. She lives in New York City.
For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.
For free writing sessions, join free Writers’ Hours: writershour.com.
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Author Casper ter Kuile on transforming everyday writing into a sacred ritual, drawing on rest and reflection to fuel creativity, and moving past self-doubt to write as a gift for others.
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About Casper ter Kuile
Casper ter Kuile is the author of The Power of Ritual and the co-founder of The Nearness: a space to explore life's big questions with like-hearted others. Casper holds Masters in Public Policy and Divinity from Harvard University, is the former cohost of popular podcast Harry Potter and the Sacred Text, and loves harmony singing, the London Review of Books, and arriving at the pub after a long country walk. He lives with his husband in Brooklyn, NY.
For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.
For free writing sessions, join free Writers’ Hours: writershour.com.
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Bestselling and award-winning writers Seth Godin (The Practice), Amie McNee (We Need Your Art) and Mason Currey (Daily Rituals) on choosing yourself before anyone else does, protecting the hour you actually have, and why the practice that works is the one that fits your life rather than someone else’s.
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About the Guests
Amie McNee is a trained historian turned creativity coach, writer, and speaker best known for her popular Instagram account, @InspiredtoWrite, and The Unpublished Podcast. She’s self-published two historical fiction novels: The Rules Upheld by No One and Regrettably, I Am About to Cause Trouble. Her book We Need Your Art: Stop F*cking Around and Make Something is a manifesto on the vital, human importance of creating. Her most recent novel, To Kill a Queen, a queer historical mystery set in Elizabethan London, was published in 2025.
Mason Currey is a writer and editor living in Los Angeles and the author of the Daily Rituals books. In addition to compiling the Daily Rituals books, Currey was a design-magazine editor for ten years, working as the managing editor of Metropolis, the executive editor of Print, a senior editor at Core77, and the programming chair for the 2015 Core77 Conference. His freelance writing has appeared in the New Yorker, the New York Times, the Wall Street Journal, the Atlantic, and Slate, and he has delivered talks on the creative process to high school and college students, writers’ groups, and the partners of the design consultancy IDEO. He sends out a fortnightly newsletter on routines, rituals, and wriggling through a creative life. His latest book, Making Art and Making a Living: Adventures in Funding a Creative Life, was published by Celadon Books in 2026.
Seth Godin is the author of twenty-plus international bestsellers that have changed the way people think about work and have been translated into 39 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences worldwide. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.
For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.
For free writing sessions, join free Writers’ Hours: writershour.com.
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Irish writer Doireann Ní Ghríofa on turning archival fragments into living narrative, writing across the borders of genre, and giving voice to the forgotten lives of women committed to a Victorian asylum.
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About Doireann Ní Ghríofa
Doireann Ní Ghríofa is an Irish writer devoted to exploring how the past makes itself felt within the present. 'A Ghost in the Throat' finds an 18th century poet haunting a young mother, leading her through visions of blood, milk, lust, and murder. Written on the roof of a multi-storey car park in Ireland, it went on to be described as "powerful" (New York Times), "captivatingly original" (The Observer), and a "masterpiece" (Sunday Business Post). 'A Ghost in the Throat' won the James Tait Black Prize and was voted overall Book of the Year at the Irish Book Awards, while the US edition was a finalist for the National Book Critics Circle Award and a New York Times Notable Book of the Year. It was translated into 20 further languages worldwide.
Doireann is also the author of seven critically-acclaimed books of poetry, each a deepening exploration of birth, death, desire, and domesticity. Awards for her writing include a Lannan Literary Fellowship (USA), the Ostana Prize (Italy), a Seamus Heaney Fellowship, and the Rooney Prize for Irish Literature, among others.
Her new book, Said the Dead, distils hundreds of hours of archival research into a polyphonic portrayal of a single institution — a derelict Victorian asylum in Cork, and the women once committed within its walls.
For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.
For free writing sessions, join free Writers’ Hours: writershour.com.
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Debut novelist Tara Menon on writing friendship as a life-shaping bond, the emotional architecture of grief, and researching the natural world for her novel Under Water.
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About Tara Menon
Tara Menon is an Assistant Professor in the Department of English at Harvard University. Her writing has appeared in the New York Times Book Review, Nation, Paris Review and Public Books, where she co-edits the Literary Fiction section. Tara was born in India, grew up in Singapore, spent a decade in New York, and currently lives in Cambridge, Massachusetts. Her debut, Under Water, is out now.
For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.
For free writing sessions, join free Writers’ Hours: writershour.com.
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FOLLOW LONDON WRITERS’ SALON
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Bestselling fantasy authors Holly Black and Samantha Shannon on building believable magic systems, researching and constructing immersive worlds, and why the right book often only emerges once you’ve written the wrong one.
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Holly Black — original LWS episode: https://londonwriterssalon.simplecast.com/episodes/127-holly-black-crafting-bestselling-fantasy-world-building-character-development-and-the-prisoners-throne
Samantha Shannon — original LWS episode: https://londonwriterssalon.simplecast.com/episodes/068-samantha-shannon-the-art-of-writing-fantasy-fiction-plotting-mental-health
About the Guests
Holly Black is the #1 New York Times bestselling author of fantasy books, including the Novels of Elfhame, The Coldest Girl in Coldtown, the Spiderwick Chronicles, her adult debut, Book of Night, as well as an Arthurian picture book called Sir Morien. She has been a finalist for an Eisner Award and the Lodestar Award, and the recipient of the Mythopoeic Award, a Nebula, and a Newbery Honor. Her books have been translated into 32 languages worldwide and adapted for film. She currently lives in New England with her husband and son in a house with a secret library. She invites you to visit her online at blackholly.com or follow her @Hollyblack @blackholly.
Samantha Shannon is a New York Times and Sunday Times bestselling author of The Bone Season and The Priory of the Orange Tree. Born in West London, she studied English Language and Literature at St Anne’s College, Oxford, from 2010 to 2013, specialising in the poetry of Emily Dickinson and Principles of Film Criticism.
For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.
For free writing sessions, join free Writers’ Hours: writershour.com.
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Award-winning novelist and founder of The Novelry Louise Dean on what separates storytelling from beautiful prose, planning a novel without killing the joy, and how to edit your own first draft.
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About Louise Dean
Louise Dean is a British author, born in Hastings, who read History at Cambridge University. An award-winning novelist, she is the winner of the Betty Trask Prize and Le Prince Maurice Prize, and was longlisted for the Booker Prize. Her novels have been published internationally. The Wall Street Journal described Louise Dean as one of the world’s top five most under-rated authors. Louise is the founder of the creative writing school The Novelry.
About The Novelry
Founded by award-winning author Louise Dean, The Novelry is the only writing school where bestselling authors and Big Five editors guide you every step of the way.
For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.
For free writing sessions, join free Writers’ Hours: writershour.com.
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FOLLOW LONDON WRITERS’ SALON
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Writer Katie da Cunha Lewin on how physical spaces shape creative work, why the perfect writing room is a myth, and the rituals and routines that sustain a writing life.
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About Katie da Cunha Lewin
Katie da Cunha Lewin’s writing has appeared in leading publications such as The Times Literary Supplement, The White Review, Financial Times, Los Angeles Review of Books, and Prospect. She is the editor (with Kiron Ward) of Don DeLillo: Contemporary Critical Perspectives. Her book, The Writer’s Room: The Hidden Worlds That Shape the Books We Love, is out now.
For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.
For free writing sessions, join free Writers’ Hours: writershour.com.
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YA masters Krystal Sutherland (The Invocations), Joanna Nadin (author of 90+ books for children and adults) and Moira Buffini (Songlight) on hooking teen readers from the very first page, plotting methods that tame a whole novel, and why stories matter so much to young people.
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About the Guests
Krystal Sutherland is the New York Times and indie bestselling author of House of Hollow, A Semi-Definitive List of Worst Nightmares and Our Chemical Hearts, which was adapted into a film by Amazon Studios. Her books have been published in more than twenty countries and nominated for the Carnegie Medal and YA Book Prize, among others. Her latest YA novel, The Invocations — the centerpiece of this conversation — won the 2025 Prime Minister's Literary Award for young adult literature. Originally from Australia, she has lived on four continents and currently calls London home.
Joanna Nadin has written more than 90 books for children and adults, including the Rachel Riley series, the Penny Dreadful series, and the Sunday Times bestselling Worst Class in the World series. She holds a doctorate in adolescent identity and YA literature and is an Associate Professor in Creative Writing at the University of Bristol. Her books have garnered a number of prizes including the Fantastic Book Award and the Surrey Book Award, and she has been shortlisted for the Roald Dahl Funny Prize, the Booktrust Best Book Award, the Telegraph Sports Book of the Year, the Hearst Big Book Awards, and Queen of Teen. She has been nominated six times for the CILIP Carnegie Medal, including for Everybody Hurts and for Joe All Alone, which was made into a BAFTA-winning and Emmy-nominated BBC drama series.
Moira Buffini is an Olivier Award–winning UK playwright and BAFTA-nominated screenwriter, writing many plays for the National Theatre and the West End. Films include Tamara Drewe, Jane Eyre, Byzantium, and The Dig. She cocreated and was showrunner of Hulu's Harlots. Her YA debut Songlight — the first in The Torch Trilogy — won the 2025 YA Book Prize, and its sequel Torchfire is out now. She lives in London.
For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.
For free writing sessions, join free Writers’ Hours: writershour.com.
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