Here’s the hard truth: most detailers think they’re selling swirl-free paint, ceramic coatings, and 10-stage wash processes. But your customers? They don’t care about any of that. They’re buying a feeling — pride when their car turns heads, relief when their family van doesn’t smell like yesterday’s drive-thru, confidence when they roll up to a meeting in a spotless ride.

In this week’s Off the Clock Show, Shawn Gervais and Marshall Hill dig into the language gap that’s quietly killing sales in the detailing industry. Detailers obsess over technical jargon; customers just want you to solve their problems in plain English. It’s not about “paint correction,” it’s about “making my car look new again.” It’s not about “PPF,” it’s about “keeping rock chips off my hood.”

The guys unpack why bridging that gap matters more than any shiny piece of equipment, why redefining your service descriptions could instantly boost conversions, and how community engagement becomes 10x stronger when you stop talking like a technician and start talking like a neighbor.

They also touch on pricing, friction, and why adaptability is the real differentiator in 2025. The big takeaway? If you keep talking like a detailer, you’ll keep getting detailer-sized results. Translate your value into your customer’s language, and you’ll finally get paid like a business owner.