In this Checkout episode, we chat with Lou and Ben of Strapsicle to dive into the brands, tech, and inspo that drive their brand. They share her admiration for Aussie brands, July, Contour Cube and CMY Cubes, the tech that keeps them connected as digital nomads and the impact books like Things Will Calm Down Soon and Atomic Habits have on their business. They also discuss their symbiotic relationship with Kindle and the importance of mindset and focus as they grow Strapsicle.

Check out our full-length interview with Lou and Ben here:

Surviving the Shark Tank: How Lou Rice and Ben Stainlay Won Over Sharks and Kindle Lovers Alike with Strapsicle | #462

About your guests:

Lou Rice and Ben Stainlay are the force behind Strapsicle, a game-changing Kindle accessory that’s made reading more comfortable for over 100,000 happy customers worldwide. In just two years, they’ve grown Strapsicle into a thriving seven-figure business, with the product going viral and racking up over 30 million views. All of this while they juggled demanding corporate jobs and family life with 3 year old Archie. Strapsicle has quickly become a favourite among readers and Kindle lovers for its simple yet effective design, which prevents hand cramps and device drops, making it a top-seller on Amazon. With a loyal community on BookTok and recent success on Shark Tank, Lou and Ben are just getting started on their mission to make reading comfortable for all. 

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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