A bit of a rant that was supposed to stay metered and simply use an example to articulate a way I am thinking about people who peacock their self righteousness or call to action.

Boycotting is not a tool of the mature & informed that is used as a first resort. Not even a second or third. It is usually more of an almost last resort.

Every time I see someone broadcasting loud and raising their hand hard & high about how they are standing against some injustice - it's a cautionary red flag. I already know 2 things going on: (1) their is a certain motive or agenda outside of the change instigator and for sure some other information they aren't sharing, and (2) they will be the first to raise their hands and shout "I did it, I helped create the change, I'm a change agent."  

Let's be smart about Authentic Leadership vs Attention / Credit Leadership ( I hesitate to call it leadership; it's more a practice or strategy).