Guest: Sophie, founder of With Love Sophie and Honey Bunch Farm

Location: Yark, VIC — a picturesque valley near Mansfield with a short and unpredictable growing season, but loads of heart.

What We Cover:

• Sophie's journey from floristry to flower farming
• How growing for florists shaped her crop choices
• The chaos and learnings from her first year (hello, flood + 300 lost dahlias!)

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  Why she’s obsessed with sweet peas—and why they’re perfect for her business model
• Building a product-based approach using seeds + cut flowers
• The launch of her Micro Flower Farm Club
• Her mission to grow more sustainable, foam-free floristry practices
• The role of wholesalers, co-ops, and collaboration in building a better industry

• Educating clients about seasonality and transparency around imported blooms

  🌸 Links & Mentions

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  Follow Sophie: @hunnybunchfarm

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  Sustainable Floristry Resource: Academy of Wildflower
• Growers Avenue at MIFGS
• Mentioned Growers: Josie from High Country Flowery, Marty from QC Flower Farm