In this episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Patrick Urban, President of Merz Aesthetics North America. They take a macro look at the industry and discuss the first findings of new aggregate point-of-sale data, along with the impact of Gen Z and Millennials in medical spas, the patient journey, and the role of biostimulatory products. Their conversation covers:

-The advantages of being a privately-held company;

-How loyalty programs are supporting both practitioners and patients in tough economic times;

-Their pro-growth strategy across the industry;

-The shift in the demographic makeup of the medical spa patient population;

-How individuals are empowered to come forward and talk about treatments, clean ingredients, and sustainability;

-Upselling opportunities to build long-term trust relationships with patients;

-Retaining patients with your talent, experience, and expertise; 

-How biostimulatory products are contributing to the market;

-And much more!