LTB Podcast

Most personal trainers want to have a steady income. They also want to make a meaningful impact on their client's lives. Focusing on one specific population of potential clients might help you do both. Can you guess who it is?

It's our mums and dads. Our grandparents and maybe even our great-grandparents!

The elderly are hugely underserved by the fitness industry. So, you're not going to have much competition. More importantly, it's incredibly rewarding to spend your time helping people maintain their ability to walk, see their friends and, ultimately, their independence.

Today Stuart welcomes Dr Janet Withall from the University of Birmingham. Dr Withall is an expert in healthy ageing. She focuses on helping elderly people maintain their activity levels and strength. In this episode, expect to learn how to attract elderly clients to exercise services, how those services should be designed to maximise results, and how physical activity can affect people's disease risk.

Find Out More About Dr Withall:

• Email: [email protected]

Find Out More About LTB:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/?
• 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49
• S.Q.U.A.T.S Newsletter: https://liftthebar.activehosted.com/f/16

Obesity is a choice. People should just choose to eat less and move more. This would make problems with weight disappear. Right?

This week Stuart talks to LTB staff member Alex Pearson about whether this common view of obesity is correct. Expect to learn about the causes of obesity, its relationship to health and why fat shaming is both ineffective and unethical.

Find Out More About LTB:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/?
• Black Friday Offer: https://liftthebar.thrivecart.com/lift-the-bar-membership-4for4/
• S.Q.U.A.T.S Newsletter: https://liftthebar.activehosted.com/f/16

Do you throw a post-up on Instagram every so often and hope for the best? Well, it might be time to get a long-term social media strategy in place for 2023!

To give you a helping hand, Stuart welcomes returning guest Simon Mitchell onto the podcast. In this episode, they discuss how to build an email list from scratch, how to use email marketing and social media to compliment each other, and how multiple different platforms can work as part of a comprehensive marketing strategy!

Find Out More About Simon:

• Instagram: https://www.instagram.com/iamsimonmitchell/?hl=en

Find Out More About LTB:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/?
• 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49
• S.Q.U.A.T.S Newsletter: https://liftthebar.activehosted.com/f/16

You've dismissed Linkedin. After all, it is just for business-to-business networking. It would be a waste of time if you wanted to grow your client base…right?

Well, this week's guest, Lea Turner thinks you're wrong!

Stuart and Lea have a revealing conversation about how Linkedin has massively under-utilised potential for reaching future customers. Expect to learn the best ways to set up a Linkedin profile, how to communicate with people on the platform and the type of content you should post. If you're sick of Instagram and want a new way to grow your business, this episode is for you!

Find Out More About Lea:

• Website: https://leaturner.co.uk/

Find Out More About LTB:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/?
• 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49
• S.Q.U.A.T.S Newsletter: https://liftthebar.activehosted.com/f/16

Hindsight is always 20-20, right? Well with this in mind, Stuart takes a trip in a time machine to talk about how he would change the beginning of his career. He gives us five key points which cover improving work-life balance, organising education and much more!

Find Out More About LTB:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/?
• 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49
• S.Q.U.A.T.S Newsletter: https://liftthebar.activehosted.com/f/16

Hearing about the journey of an experienced personal trainer can be a great way to accelerate your career. With that in mind…in this week's episode, Stuart talks to a long-standing LTB member, Jake Weekes. This wide-ranging conversation captures what "growing" as a personal trainer is like. You'll hear Jake talk about almost every part of personal training life. He covers going freelance, helping clients learn to love strength training and the key lessons he has taken from years of CPD.

Find Out More About Jake:

• IG: https://www.instagram.com/leanerstrongerjake/?hl=en
• Website: https://leanerstronger.co.uk/

Find Out More About LTB:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/?
• 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49
• S.Q.U.A.T.S Newsletter: https://liftthebar.activehosted.com/f/16

This week Stuart welcomes returning guest Laura Vanderkam to talk about her new book. Do you feel like you would like your life to be a bit more interesting and memorable? If you do Laura has some excellent practical ideas to make that a reality. Tune in to find out why a bedtime might not be a bad thing and the importance of scheduling your adventures!

Find Out More About Laura:

• Book: https://lauravanderkam.com/books/tranquility-by-tuesday/
• Website: https://lauravanderkam.com/

Find Out More About LTB:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/?
• 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49
• S.Q.U.A.T.S Newsletter: https://liftthebar.activehosted.com/f/16

You've probably heard of copywriting…but do you know what it is? More importantly, can learning to copywrite help you as a personal trainer? Don't worry, today Stuart is talking to Neville Medhora to get the answers. They cover all the ins and out's of copywriting, how to make more sales, why you need a digital rolodex and how you can turn giving out free advice into new clients!

Find Out More About Neville:

• Twitter: https://twitter.com/nevmed
• Neville's Newsletter: https://copywritingcourse.com/newsletter

Find Out More About LTB:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/?
• 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49
• S.Q.U.A.T.S Newsletter: https://liftthebar.activehosted.com/f/16

This week's episode is with two staff members from Lift the Bar, Claire Winter and Maggie Elliott. Stuart asks them to reflect on what they would change about the beginning of their careers. This provides priceless insights into organising booking systems, pricing services, and building confidence. If you're new to personal training, don't miss this episode!

Find Out More About Lift The Bar:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/?
• 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49

Are you starting in a commercial gym for the first time? Not sure how to start building your client base? This week on the Lift The Bar Podcast, Stuart puts Chris Bradley in a time machine to find out exactly what he would do if he were starting again! They talk about how important classes, compelling offers and broken vending machines are for growing a new client base. If you want to get clarity on the fundamentals which will accelerate your business's growth for the last half of 2022, then this is the episode for you!

Find Out More About Chris:

• Instagram: https://www.instagram.com/thecoachesmentor/?hl=en

Find Out More About LTB:

• Website: https://liftthebar.com/
• Instagram: https://www.instagram.com/liftthebar/?
• 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49